Healthcare Specialists Release White Paper on 2015 Social Media Trends

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Smith & Jones Offers Insights on Social Media and Healthcare Marketing

2015 social marketing trends
“It’s important for hospitals to have a strong online presence and be known as a trusted source for health information."

Healthcare marketing specialists, Smith & Jones, released a new white paper, titled “The State of Social Media 2015.” Available for download at smithandjones.com, “The State of Social Media 2015” reviews current social media trends in the healthcare marketing industry.

This white paper recommends eight ways for a hospital to revamp its social media strategy, incorporating the most current trends and best practices. Partnering with local bloggers, video content and real-time marketing are among the suggestions. “The State of Social Media 2015” also predicts the rise of one-to-one communication, as opposed to one-to-many.

“It’s important for hospitals to have a strong online presence and be known as a trusted source for health information. And, the best way to reach the largest audience and get the word out is to go where everyone is—social media,” says Mark Shipley, Cofounder of Smith & Jones and author of In Search of Good Medicine.

“Now more than ever, patients are connected and having a strong online presence is a great way to reach them, engage in conversation and position your organization as their go-to source for reliable information,” Shipley concludes.

Download this white paper now at smithandjones.com.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at smithandjones.com.

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Caitlin Mooney

Mark Shipley
@smithandjones1
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