Standard Process Inc. Launches Benchmark Tool that Determines Health of an Acupuncture Practice

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Based on results from national survey of over 1,100 acupuncturists, interactive assessment tool creates a profile of the acupuncturist and an instant health check of the practice compared to other similar acupuncturists

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This benchmark tool offers an opportunity for acupuncturists to find out how they compare to their peers who share a similar profile.

Standard Process Inc. launched a first of its kind business benchmark tool specifically for acupuncturists. Acupuncturists can take a short quiz on Standard Process’ website, and then receive an instant assessment of the health of their practice compared to other similarly profiled acupuncturists. The quiz uses results from a base analysis of a groundbreaking national survey of over 1,100 acupuncturists conducted by the research firm Pure Branding. Access to the benchmark quiz is at

“We know from the research that there are distinct profiles of acupuncturists in the U.S. and these profiles are determined by a number of factors,” said Tammi Geiger, director of marketing for Standard Process. “This benchmark tool offers an opportunity for acupuncturists to find out how they compare to their peers who share a similar profile.”

Acupuncturists who take the quiz will be able to benchmark the success of their practice in areas such as practice offerings, challenges, objectives, patients per day and more.

“With a robust panel size of over 1,100 acupuncturists, this unprecedented study provides a confidence interval of +/- 2.53%,” said Yadim Medore, founder of Pure Branding, “allowing us to draw statistically significant and meaningful conclusions regarding the entire U.S. acupuncturist population.”

When acupuncturists fill out the survey, they are compared to one of five specific profiles and receive an instant report that provides:

  •     Narrative description of a practice from that profile.
  •     The archetype, personality traits, character attributes, and self-identification of that profile.
  •     The top business needs, challenges, practice objectives and offerings from which they can benchmark their practice.
  •     Financial markers such as patients per day, patients at a time, years practicing and income.

“The goal is to help acupuncturists grow their business,” said Geiger. “Throughout the report they will be able to see how much or little they share with their fellow acupuncturists who are in a similar situation, whether they are a solo practitioner, work in a clinic setting, or whether they have just started their business or are getting ready to retire.”

Using the in-depth national survey of 1,100 acupuncturists as its database, Pure Branding developed these persona profiles using a proprietary algorithm that combines quantitative and qualitative research, and incorporates Jungian archetypes and social values orientation.


About Standard Process Inc.

For more than 85 years, Standard Process has been the visionary leader in whole food nutrient solutions. Headquartered in Palmyra, Wis., Standard Process offers more than 300 high-quality supplements with whole food ingredients through three product lines: Standard Process and Standard Process Veterinary Formulas supplements, and MediHerb herbal supplements. The products are available exclusively through health care professionals.

Dedicated to the whole food philosophy of founder Dr. Royal Lee, Standard Process’ goal is to ensure that its nutritional supplements deliver the complex nutrients as nature intended. To accomplish this, Standard Process grows the majority of its ingredients on company-owned, organically certified farmland. The company uses state-of-the-art manufacturing processes to retain vital nutrients within each ingredient and employs high quality control standards, including adhering to the Food and Drug Administration’s good manufacturing practice requirements.

Standard Process employs more than 330 people. The company is a recipient of the Platinum Well Workplace Award from the Wellness Councils of America and has distinguished itself as a leader and innovator in workplace promotion. In 2014, Standard Process launched Cultivate by Standard Process, a business that delivers scalable wellness solutions to impact individual employees and the overall company using onsite chiropractic as a central component of the program.

Standard Process is also distinguished as an exemplary environmental citizen. The company is a Tier I participant in the Wisconsin Department of Natural Resources’ Green Tier program, which recognizes companies with strong environmental compliance records. For additional information about Standard Process, visit

About Pure Branding

Pure Branding is a research, strategy, brand development and marketing agency that transforms leading healthy food, beverage and wellness companies into powerhouse brands. Our extensive category knowledge and innovative research practices make us the strategic partner of choice for companies looking to grow the bottom line and drive cultural change. Pure Branding was founded in 1999 and is based in Northampton, MA. More information at:

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Karren Jeske, APR
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