Times Square Celebrates Independence Day with a Colossal Fireworks Display Sparkling across Toshiba Vision and TDK Screens

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Times Square Celebrates Independence Day with a Colossal Fireworks Display Sparkling across Toshiba Vision and TDK Screens

Digitally-animated red, white & blue fireworks debuted in New York's Times Square, Monday, June 29, 2015 for Toshiba and TDK’s annual tribute to Independence Day. (Photo by Diane Bondareff/AP Images)

Red, white and blue fireworks lit up One Time Square with an entrancing digitally animated display on Monday, June 29th at 11AM for Toshiba and TDK’s annual tribute to Independence Day. The digital display will decorate the summer sky and set the mood for the Independence Day holiday in Times Square through July 5th, appearing on the screens once every 5 minutes, 24 hours a day. On July 4th, the digital fireworks will run continuously as the only featured programming on the Toshiba Vision screens and the TDK screen, as a special salute to the day.

These glittering digital fireworks were featured on the Toshiba Vision screens and the TDK screen atop the building where the New Year’s Eve Ball descends.

As the anticipation for Fourth of July festivities builds, the 130-feet digitally-animated fireworks appeared after a 3,2,1 countdown, signaling a holiday tradition for the millions expected to visit the “Crossroads of the World.”

Rising 400 feet above street level, the 130-foot digital fireworks display employs state of the art graphic designs, designed for maximum visual impact in Times Square. With the background of a starlit sky, the appearance of skylights, reminiscent of a Broadway premiere, signaled the beginning of a traditional Times Square holiday countdown. As the countdown approached “1,” a digital collage of brilliant red, white and blue fireworks, including rockets and roman candles, surrounded a rising American flag, with the iconic New York skyline as the perfect background. A shimmering “Happy 4th of July 2015” then appeared to complete the patriotic display.    

“Time Square is a truly unique place and we are pleased to give the millions of people who pass through an exceptional digital fireworks show to brighten their day and salute the July 4th holiday,” says Eddie Temistokle, Sr. Manager Corp. Communication & CSR Toshiba America Inc.

The digital fireworks follow in the footsteps of the award-winning Times Square digital Christmas tree which lights the Crossroads of the World with holiday cheer and the mesmerizing photos by the Hubble Space Telescope featured on the giant Toshiba Vision screens in honor of the Hubble’s 25th anniversary in space.

About Toshiba
Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation”, and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).

To find out more about Toshiba, visit http://www.toshiba.co.jp/index.htm

About TDK Corporation
TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes electronic components, modules and systems* marketed under the product brands TDK and EPCOS, power supplies, magnetic application products as well as energy devices, flash memory application devices, and others. TDK focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2015, TDK posted total sales of USD 9.0 billion and employed about 88,000 people worldwide. Visit TDK's web site at http://www.global.tdk.com.

*The product portfolio includes ceramic, aluminum electrolytic and film capacitors, ferrites, inductors, high-frequency components such as surface acoustic wave (SAW) filter products and modules, piezo and protection components, and sensors.

About Toshiba Vision
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visit http://www.facebook.com/ToshibaInnovation.

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Mike Stouber
Rubenstein Communications
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