London-based fashion designer Maguy de Chadirac reveals her Modern Glamour luxury loungewear collection

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London-based designer Maguy de Chadirac’s new Modern Glamour Collection combines her Haute Couture embroidery and textile skills with her love of understated, timeless glamour. As Maguy, who grew up and studied in Paris, says: “The inspiration for my loungewear comes from my ideal of elegance; beautiful, classic pieces that are as beautiful on the skin as they are to the eye.”

luxury loungewear

Maguy de Chadirac worn by Anette Bette Kellow

Luxury loungewear should be worn for dinner or cocktails with high heeled mule shoes for a sophisticated, utterly feminine look. I want every woman who wears one of my designs to look and feel incredible and be able to share that experience

The new Modern Glamour Collection featuring British actress Annette Bette Kellow, is Maguy's invitation for an intimate evening in luxurious silk loungewear, as Maguy says “Luxurious silk loungewear isn’t for the bedroom; it’s about dressing a woman, not undressing her. Luxury loungewear should be worn for dinner or cocktails with high heeled mule shoes for a sophisticated, utterly feminine look. I want every woman who wears one of my designs to look and feel incredible and be able to share that experience,” says Maguy.

Maguy’s unique signature peach Modern Glamour Collection in pure silk with hand-finished Marabou feathers includes her statement sleeveless dressing gown designed to create a classically feminine shape with a clinched waist, pyjamas, teddy and handmade evening mule shoe.

Maguy’s attention to detail encompasses every aspect of the buying experience. With a nod to a more leisurely age of shopping, when a trip to the loungewear department was a treat to be savoured, each individual piece is tissue-wrapped and presented in a hand-made box. The packaging is embellished with Maguy’s distinctive signature peach colour with a flowing gold script.

Now based at her London studio, Maguy de Chadirac is a graduate from the school of the Chambre Syndicale de la Couture Parisienne where she developed her passion for design and drawing. She has also worked at leading Haute Couture houses: Giles Deacon, John Galliano for Christian Dior and Alexander McQueen.

The Maguy de Chadirac Modern Glamour Collection is available in selected retailers and online at: http://www.maguydechadirac.co.uk/store        

Editor’s Notes:
Based in London, Maguy de Chadirac is a graduate from the school of the Chambre Syndicale de la Couture Parisienne where she developed her passion for design and drawing, studying couture and ready to wear. Maguy has also worked at top Haute Couture houses: Giles Deacon, John Galliano for Christian Dior and Alexander Mc Queen.

Maguy de Chadirac’s ‘Modern Glamour’ collection of luxury loungewear and mules was launched in 2016. This beautifully detailed pure silk and Marabou luxury loungewear collection in Maguy’s signature peach includes robes, teddies, pyjamas and mules.

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Kate Everett
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