HubShout, LLC Research Reveals 74% of Small Business Marketers To Increase Budgets in 2016

Share Article

The digital marketing and white label SEO agency has released a new eBook, featuring original research conducted at the end of 2015. It forecasts the state of online marketing for small businesses and includes key insights into what small businesses want from their marketing campaigns.

News Image
Much of the marketing data that’s out there is about big businesses with massive budgets. The survey data that we’ve published in our eBook is for digital marketers that deal primarily with small businesses.

On Jan. 25, 2016, HubShout, LLC published its new eBook, "Online Marketing Trends 2016: What Small Businesses Want," available now for free download.

In December 2015, the veteran white label SEO company surveyed 118 digital marketers, industry leaders, and SEO agencies that service small business clients. Because HubShout, LLC, conducted a similar survey the year prior, the eBook provides a year-over-year analysis of the biggest marketing trends impacting small business owners in 2016.

“Much of the marketing data that’s out there is about big businesses with massive budgets," said Chad Hill, the agency's CEO and Co-Founder. "The survey data that we’ve published in our eBook is for our reseller partners and the many SEO professionals and digital marketers that deal primarily with small businesses.”

Among the eBook's key findings:

1) Fully 74% of agencies expect their clients’ marketing budgets to increase this year, while 17% expect a "significant increase."

2) 55% of small business clients spent between $501 and $2,500 per month on digital marketing in 2015; 26% spent more than $2,500.

3) The top three in-demand digital marketing services were website development, SEO, and content marketing, respectively.

4) More than three in five survey participants (61%) cited SEO as a top lead generator, compared to 45% who cited social media marketing.

"For the second consecutive year, we conducted this survey to help small to mid-size marketing agencies understand the trends and prepare their businesses for 2016,” said Hill. “What we’re seeing this year is an increase in small business’s marketing budgets, which is very encouraging news for SEO resellers and digital marketing agencies.”

The survey also reveals that small businesses are allocating the majority of their marketing budgets to website development, which means marketers with web design offerings are well placed to grow in the coming year.

“We’re not at all surprised to see that small businesses continue to invest heavily in website development, SEO and PPC, and that they’re increasing their budgets for these services,” Hill explained. “We see that same trend with our SEO resellers’ small business clients, especially with our Featured News SEO service that’s been in very high demand since its release in 2015.”

The eBook was published on February 1, 2016. To find more insights from the new market research or to download a free copy of "Online Marketing Trends 2016: What Small Businesses Want," visit

About HubShout, LLC

Co-founded in 2008 by Adam Stetzer, Ph.D, President, and Chad Hill, CEO, HubShout, LLC is a US-based SEO reseller and PPC reseller with offices located in Rochester, NY and Falls Church, VA. Online marketing services include SEO, local SEO, PPC, and custom online marketing plans for agencies looking to outsource SEO. For more information about HubShout's reseller programs and online marketing services, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chad Hill
HubShout, LLC
+1 (888) 511-1142
Email >
Visit website