Healthy Pet’s ökocat™ Soft Step™ Natural Cat Litter Wins Pet Business’ 2015 Industry Recognition Award

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ökocat Recognized for Achievements in Performance, Sustainability and Innovation

okocat Soft Step Wood Clumping Litter

“We are honored for ökocat to receive this award and be recognized for our unwavering commitment to sustainability and innovation, states Samuel Cohen, Vice President of Marketing and Sales for Healthy Pet®.

Healthy Pet® is excited to announce that its new ökocat™ Soft Step™ Natural Cat Litter was selected as a winner of the prestigious Pet Business’ 2015 Editors' Industry Recognition Award, featured in the magazine’s December 2015 issue. To select each year’s winners, the leadership teams at Pet Business review hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them.

From its unique, progressive packaging design to its natural, sustainable and high performance benefits, ökocat believes that innovation in natural cat litter allows consumers to choose better options for their cats with product that boast 100% natural AND the high performance that is demanded. ökocat Soft Step™ is the newest addition to the line of 5 natural litters, offering a texture that is similar to clay and to make transitioning a cat to a natural choice easier than ever. ökocat Soft Step is also great for cats with sensitive paws. Like the other ökocat litters, this litter offers unmatched absorption, 7 day odor control and fabulous clumping, and is naturally lightweight.

Recognized under the name of CAT’S BEST in Europe as the #1 natural litter, ökocat launched in the U.S. market in 2014, and is already proudly in over 4,000 retail doors across North America. ökocat offers a unique branding approach with a product that offers outstanding performance. It’s a natural, modern and progressive product line that is unique in the category and is revolutionizing the U.S natural cat litter market.

“We are honored for ökocat to receive this award and be recognized within our industry in a very competitive category,” states Samuel Cohen, Vice President of Marketing and Sales for Healthy Pet®. “Sustainability and innovation are incredibly important to who we are, and being recognized for producing a high performance, natural litter that our retail partners, the industry, as well as cats and their families are noticing is very gratifying. Healthy Pet will continue our relentless pursuit of excellence in our commitment to pets and our planet in order to live up to this Pet Business Industry Recognition Award.”

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Erin Terjesen
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