ökocat® Natural Cat Litter Pounces Into CatConLA, The Convention With Cattitude

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Engaging with over 15,000 attendees, ökocat® represents a new generation of cat lovers that care about the health of cats, our homes and our planet

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okocat Natural Cat Litter by Healthy Pet logo

“ökocat will continue to pioneer new ways to support a healthier planet. CatConLA helps us connect, educate, and engage with a whole new generation of cats and the people that love them, states Jane Wasley, Brand Manager at Healthy Pet.

ökocat® Natural Cat Litters from Washington-based Healthy Pet, an innovative leader in wholly sustainable pet products, will be one of the participating sponsor-exhibitors at CatConLA 2016 this weekend in Los Angeles, CA.

Inside okocat’s unique activation space and walk through experience, a next generation of over 15,000 cat lovers that embrace a natural, healthy and earth friendly lifestyle will be invited to use technology and social media to gain education, connect with each other, and win a free year’s supply of ökocat natural litter (winners selected throughout each day).

“Each day, we work hard to redefine the cat litter category by offering a natural litter solution that is better for cats, our homes and our planet…without sacrificing the performance, convenience and affordability that today’s consumer demands and expects,” states Jane Wasley, Brand Manager at Healthy Pet. “ökocat will continue to pioneer new ways to support a healthier planet and our presence at CatConLA will help us connect, educate, and engage with a whole new generation of cats and the people that love them.”

CatConLA brings internet obsession with all things feline to life at The Reef in downtown Los Angeles - Saturday, June 25 and Sunday, June 26, 2016. This event showcases the world's top cat­centric products, solutions, educational seminars from some of the biggest Cats and cat-loving influencers on social media, and merchandise for cats and their people. Activations include a 3,000 square foot adoption village, a beauty bar, and an escape room. In addition, the convention offers up a series of seminars based on the relationship of cats and pop culture, with speakers from BuzzFeed Pets and Cats of Instagram, for example, as well as Meet and Greets with top celebrity cat influencers such as Lil BUB, Pudge, and Nala Cat.

For more information about ökocat by Healthy Pet, and its unwavering commitment to cat health and care, innovation, and corporate excellence through sustainability, please visit http://www.okocat.com.

About ökocat by Healthy Pet
Healthy Pet®, founded as Absorption Corp 30 years ago, is proud to offer natural bedding, food and litters that allow pets to live WHOLLY INCREDIBLE™ lives. Healthy Pet brands include: carefresh®, Critter Care®, ökocat, Simply Pine™ and Puppy Go Potty™. Available in 5,000 retail doors, ökocat represents the next generation of cat owners seeking out healthier and more natural, earth-friendly and high performance solutions for cats, the home and the planet.

About CatConLA
CatConLA® is unlike any other pet expo out there. It's all about redefining the cat lady – proving that you can be chic and stylish, and own a cat, simultaneously. The first CatConLA debuted in June 2015, attracting nearly 13,000 global cat lovers. The median age attending was 18­- 34 with 70% being female. In addition, CatConLA donated over $33,000 to FixNation and Lil BUB's Big Fund at the ASPCA. This year the company will again donate $1 of every ticket sold to FixNation as well as donating additional funds to Lil BUB's Big Fund at ASPCA and Kitten Rescue. Sponsors for 2016 include: Rachael Ray Nutrish® Food for Cats, Animal Planet, Zappos, ModCloth, Purina ONE®, World's Best Cat Litter, ökocat by Healthy Pet, Found Animals, Universals' The Secret Life of Pets, Modern Cat Magazine, Colorwear, VCA Animal Hospitals, Crowd Food, and The ACE Hotel.

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Erin Terjesen
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