Buyers trust the Internet as much as their peers, which is why it’s vital that green industry businesses leverage local search optimization to grow their customer base.
St. Paul, MN (PRWEB) January 01, 2016
HindSite Software, the premier provider of field service software to the green industry, recently announced a new webinar designed to help green industry businesses improve their local search engine rank in 2016. Scheduled from 1 to 2 p.m. Central Time on Tuesday, Jan. 5, How to Use Local SEO to Grow Your Green Industry Business delivers search engine optimization ideas green industry businesses can leverage to drive more traffic to their web sites in 2016.
The webinar is designed to teach attendees how to create a local search strategy, basic on-page optimizations that will impact search ranking, provide best practice examples from existing green industry websites and introduce some free and paid tools that can help green industry businesses develop their search engine strategy and measure their results.
The impetus for the webinar was a survey HindSite conducted in late 2014 that showed a dramatic increase in the number of customers who found their service provider through the Internet. Ten years ago, nearly 90% of buyers found their service provider through word of mouth. Today, as many buyers find their provider through the Internet as they do word of mouth.
“The ways green industry businesses generate leads and new sales are changing,” explains Chad Reinholz, Marketing Manager at Hindsite Software. “Buyers trust the Internet as much as their peers, which is why it’s vital that green industry businesses leverage local search optimization to grow their customer base.”
For green industry businesses, ranking high for localized searches and search terms is one of the keys to getting found on the Internet. Ranking high for the search term “Irrigation business” in Florida won’t do much good if a business’ territory is in Minnesota. Ranking high starts with having a strategy, as well as executing on tactical elements of that strategy.
“Having a local search engine strategy is an important first step,” explains Reinholz. “In this webinar, attendees will learn what tools to use to research where they rank, who ranks high, and how to rank high.”
In addition to optimizing for local search, HindSite’s software can be another growth catalyst. According to the 2015 Green Industry Benchmark Report, green industry businesses that use HindSite were twice as likely as their peers to experience year-over-year revenue growth in excess of 20%.
Visit http://info.hindsitesoftware.com/how-to-use-local-seo-to-grow-your-green-industry-business to learn more and to register for the webinar.
About HindSite Software
HindSite Software has helped contractors better manage and grow their business with field service software since 2001. Initially designed as irrigation software, HindSite today assists service businesses with scheduling and billing, contact management, field data collection, and invoicing in QuickBooks® and Sage50®. When used by lawn care businesses, this paperless lawn care software has been proven to increase efficiency and organization, meaning greater profit potential with less administrative time.