We are excited for a behind the scenes look at how Google is training their evaluators. This helps ethical SEO agencies, like Brown Box Branding, ensure our methodologies elevate our client's brands without putting them at risk."
Seattle, WA (PRWEB) January 05, 2016
Search engine optimization (SEO) isn't all smoke and mirrors. It's a legitimate, powerful, necessary marketing mechanism that has the potential to exponentially increase business traffic and revenue. But because of its highly technical nature, SEO can be a little bit confusing. Business owners may turn away because they don't understand, and could potentially risk setting their sites up to be penalized by Google, which can severely impact their business.
"It is my hope that this release will pull back the curtain of mystery and help businesses understand the importance of engaging a reputable SEO company that abides by best practices," says Colby Richards, Managing Partner at Brown Box Branding's Seattle location. "Revealing the criteria behind the infamous algorithms should help businesses see that their site traffic is not only influenced by SEO work, but the type and quality of that work is critical for success."
The thing Richards believes business owners need to take away from the new guidelines is that SEO isn't dead or even dying. It's constantly evolving. Nowadays, it's more commonly referred to as "Content Marketing," because the current search engine algorithms are able to intuitively differentiate between the content that's trying to game the system and the content that's actually trying to offer something of value to users. Consequently, successful SEO strategies focus on quality content that adheres to Google's guidelines.
The guidelines help provide business owners with a basic understanding of content marketing, which will allow them to partner up with an SEO company that's worth doing business with. They don't need to distract themselves from their core business, however, Richards says that business owners should be able to ask SEO companies some key questions:
1) What is your SEO methodology? If they say they're going to build tons of backlinks, run. However, if they talk about leveraging the power of content marketing in an effort to increase your online authority, the conversation is worth continuing.
2) What do you anticipate for upward movement in the search engine rankings? If they promise massive and immediate movement -- if what they offer sounds too good to be true -- then they're either using unethical SEO methods or they're not being honest.
3) How can I see what work is being produced for my site and what gains are being made? A transparent SEO company should be able to provide you with a dashboard that allows you to see the work they're doing for you, while also monitoring the movement of your site in the rankings of various search engines.
For more insights, you can check out a great post on Brown Box Branding's blog about the true cost of SEO here.
"We are excited for a behind the scenes look at how Google is training their evaluators," says Richards. "This helps ethical SEO agencies, like Brown Box Branding, ensure our methodologies elevate our client's brands without putting them at risk."
About Brown Box Branding
Brown Box Branding offers full-service digital marketing strategies that help drive targeted traffic to websites. Their services include Web Design, SEO, Social Media Marketing, and Pay-Per-Click Campaign Management. To learn more, visit http://www.brownboxbranding.com/seattle.