Backseat Wally Takes the Stress Out of Driving With Kids

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Stop backseat bickering before it starts and reduce driver distraction. Wallyhoo, Inc. is proud to announce the release of Backseat Wally™, a secure padded barrier that provides physical and visual separation between young passengers during car rides.

Backseat Wally

Researchers have found that children are 12 times more distracting to a driver than talking on a cell phone.

Wallyhoo, Inc. is proud to announce the release of Backseat Wally™, a secure padded barrier that provides physical and visual separation between young passengers during car rides. This patented, first-of-its-kind product offers a solution for the growing epidemic of distracted driving.

Researchers at Monash University have found that during a 16-minute car trip, parents spend about 20% of their time attending to children in the back seat instead of watching the road, and that children are 12 times more distracting to a driver than talking on a cell phone. When there's conflict between these young passengers, the situation worsens.

Company co-founders Scott Cahall and Bob Kiesow explain they developed Backseat Wally to help parents of young children cope with a difficult situation that happens every day. As fathers who have been there, they saw the need for a simple, immediate solution that reduces driver distraction and makes car rides less stressful for everyone.

ABOUT BACKSEAT WALLY:

  • Fast and secure installation in the center rear seat using only existing safety belt. No tools or additional parts required.
  • Dense foam cushion is exceptionally strong but very light, so it can be moved in and out of the car easily, while a non-slip, rubberized fabric at key contact points gives Backseat Wally a firm hold on both the seat and the safety belt.
  • Available in six stylish colors to complement the interior of any vehicle and made of premium stain-resistant fabric that is easily cleaned.
  • Universal design works with sedans, SUVs, wagons, etc.
  • Convenient storage pockets for both kids.

Backseat Wally is proudly made in the USA. As part of the company’s commitment to healthy families, a portion of each sale will support Golisano Children’s Hospital.

ABOUT THE COMPANY:
Wallyhoo is a product development company that helps busy families overcome everyday challenges. Our flagship product, Backseat Wally, addresses the growing epidemic of distracted driving.

PRESS:
For more information, visit http://www.backseatwally.com, call 585-490-8878, or e-mail scott (at) backseatwally (dot) com. High-resolution images are available at http://www.flickr.com/photos/backseatwally

DISTRACTED DRIVING RESOURCES:
Distracted driving in any form is serious business. For more about this dangerous and growing trend, visit Backseat Wally's Distracted Driving resource page: http://backseatwally.com/pages/distracted-driving

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Scott Cahall
Wallyhoo, Inc.
+1 (585) 490-8878
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since: 12/2010
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