Hardy Spirit: De Tierra Hires New Director of Development to Ensure Next Generation Growth

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Jenny Hardy, Transatlantic Wunderkind, moves from the Corporate World to Solar-Powered Winery Halfway between Silicon Valley and Silicon Beach to Help Curate a Modern Utopia Founded around the Values of "Sustainability, Integrity, and Kindness" as well as perhaps the New Values of the Silicon Set.

Transatlantic wunderkind co-founder Jenny Hardy, of the international multi-million dollar wine lifestyle empire known as Toast, is just joining the De Tierra team as Director of Development to support developing a solid scaling plan to secure next generation growth after successful stints consulting in Los Angeles, New York, Chicago, Singapore and London.

Ms. Hardy, Co Chair of the UN's Women's Entrepreneurship Day Committee, will be lending her expertise to the Silicon Valley adjacent winery in the hopes that it will model a more balanced way of living.

Think Google adventure weekends, tiny house communities, and one-of-a-kind event sponsorships!

De Tierra – a uniquely organic, vegan, and solar-powered vineyard, helmed by three females, including Jenny, was hobby-founded around the values of sustainability, kindness, as well as integrity, which Jenny believes by bolstering can lead to her most important impact yet in helping to curate De Tierra into a new kind of modern utopia.

So, what will her next move look like?

Maybe make De Tierra the TOMs of wine? (She was part of core operations at Summit Outside, and Creator of the Moral Resume app).

Perhaps Kickstarter De Tierra into launching Silicon Bay? (She spent time as part of executive management at GameChangers500, and as a Google Startup Mentor).

Or maybe just share the rarest commodity of all with the world aka true love via an earnest experiment on experiencing love across a lifetime to be broadcast on YouTube showcasing life with her heart-warming partner whilst she works at De Tierra and attempts to balance her labors of love?

We’re all excited to see what this woman does next, especially with De Tierra.

Jenny is available for interviews about all of it.


Jessa Moore
PR Consultant
Jenny Hardy

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