Cincinnati Optometrist & Optical Celebrates 60 Years of Eye Care

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Madeira Optical Has Served Cincinnati with Optometric Services Since 1956

Madeira Optical - Cincinanti, Ohio

Madeira Optical

As Optometrists, we are honored and excited to continue such a long-service eye care practice and feel lucky to be able to practice where we live and send our kids to school. It doesn't get better than that.

When Cincinnati Optometrist Larry Spitz opened his practice in downtown Madeira, OH in 1956, Elvis Presley had just released his first hit, Heartbreak Hotel, and Norma Jean Mortenson legally changes her name to Marilyn Monroe.

Today, Madeira Optical is celebrating 60 uninterrupted years of serving Cincinnati families with primary eye care. Incredibly, the practice has had only two Optometrist owners and two locations in 60 years.

Dr. Malinda Pence acquired the primary eye care practice in 2003 and has grown it to a thriving group Optometric practice with three staff Optometrists and a team of nine opticians, techs and patient coordinators. After five decades in the same building, in 2012 Dr. Pence moved Madeira Optical around the corner to a larger location that could accommodate new state-of-the-art optometric equipment, an expanded optical shop and a dedicated contact lens center.

In 2012 Madeira Optical added it's first staff Optometrist, Dr. Jennifer Kritzer. The practice recently added Cheryl Adams, a doctor that specializes in pediatric eye care and in 2015 a third of all new patients were children. Madeira Optical Optometrists now see over 1,500 eye exams and medical appointments per year.

Today, the top song is Hello by Adele and Dr. Pence's Ohio State Buckeyes are still reigning college football National Champions. Through all of the changes in the world, Cincinnati, Optometry, insurance and regulation; Madeira Optical has stayed true to Dr. Spitz's original mission of providing multi-generational local eye care to families from Madeira, Blue Ash, Indian Hill, Kenwood, Mariemont, Milford, Montgomery and beyond.

About Madeira Optical
Madeira Optical was founded in 1956 and is a Cincinnati optometrist's office and optical shop with a large selection of designer eyewear, sunglasses and contact lenses. Madeira Optical’s family practice encompasses comprehensive eye exams, pediatric eye exams, contact lens evaluations and treatment of eye diseases. Our doctors manage pediatric through senior vision care, including diagnosis, treatment and co-management of eye diseases. Madeira Optical features eyewear and sunglass frame collections from Costa, Kate Spade, Lafont, Lindberg, Maui Jim, Oliver Peoples, Ogi, Prodesign Denmark, Silhouette Rimless and other quality eyeglasses.

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Malinda Pence
Madeira Optical
+1 (513) 561-7076
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