Mediaplanet Partners with the CDC, March of Dimes, Karina Smirnoff and More to Arm Americans with Knowledge This Winter, via “Fighting the Flu” Campaign

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Mediaplanet today announced the distribution of its second edition of “Fighting the Flu,” a guide influenza prevention and treatment as the season kicks into full swing.

The print component of “Fighting the Flu” is distributed within USA Today in the New York, Philadelphia, Chicago, Dallas and South Florida markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital campaign, click here.

“Fighting the Flu” encourages readers to get their flu shots annually to increase their chances of staying healthy. “As a doctor, scientist, a son, husband and father, I believe that the value of influenza vaccination is indisputable and more people should get vaccinated,” says Daniel B. Jernigan, Director of the CDC’s Influenza Division. Jernigan does warn, however, that the “vaccine effectiveness can be lower in certain people, or against viruses that are different from the vaccine virus.”

Also among the campaign partners is five-time U.S. National Dancing Champion and “Dancing with the Stars” professional Karina Smirnoff. When Smirnoff and many of her fellow cast-mates tested positive for the flu 2 years ago, she decided to do everything she could to ensure that she remained healthy for seasons to come. “If people around me are fighting the flu, I will cut open a lime or lemon,” the Mirror-Ball trophy winner shares, mentioning it’s often the simplest things—like “getting a good night’s rest”—that add up to a healthy winter.

“Fighting the Flu” also highlights how sickness can affect patients in different stages of life. March of Dimes shares about the flu shot’s importance during pregnancy to keep both mother and newborn healthy. Meanwhile, the National Foundation for Infectious Diseases shares about the complications flu can cause for the elderly, if not treated properly.

The campaign was made possible with the support of the CDC, National Foundation of Infectious Diseases, Staples, Teladoc, Rite-Aid, Immunization Action Coalition, March of Dimes, Karina Smirnoff, Bath & Body Works, Bare Bones, Families Fighting Flu, MedStar Visiting Nurse Association, American Academy of Sleep Medicine, International Association of Sleep Products, Progresso Soup and ServiceMaster.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Joelle Hernandez

Stehanie King
@MediaplanetUSA
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