Forrester Research and Ecolab Join CloudCraze for Webinar on B2B eCommerce on Salesforce

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Webinar will discuss how B2B companies can thrive in an era of transforming customer expectations and provide real-world examples from Ecolab’s eCommerce implementation on Salesforce

CloudCraze™, an enterprise eCommerce platform provider built natively on the Salesforce Platform, will be joined by Ecolab, the global leader in water, hygiene and energy technologies and services and Forrester Research in an upcoming webinar titled, “B2B eCommerce on Salesforce: The Facts.”

Guest speaker Andy Hoar, Principal Analyst at Forrester Research will discuss key strategies for optimizing the customer experience as consumers shift their research and transactions to online and mobile. Lori Jarchow, Director of IT Business Solutions at Ecolab, and Ray Grady, Executive Vice President at CloudCraze will provide real world examples and lessons learned from Ecolab’s eCommerce implementation on Salesforce. The webinar will be moderated by Internet Retailer’s Managing Editor of B2B eCommerce, Paul Demery.

In addition to analyzing the B2B shift in online buying patterns, the webinar will detail the benefits of using a CRM-based eCommerce platform in place of legacy ERP-based platforms, highlighting the specific benefits of implementing eCommerce on Salesforce. Hosts will discuss how to improve efficiency, decrease labor and resource costs, and increase average order sizes through Salesforce-enabled eCommerce.

“This webinar will provide B2B organizations with best practices for using Salesforce eCommerce and other integrations to better serve customers,” said Ray Grady, Executive Vice President at CloudCraze. “More customers in the B2B space are moving their purchase activities online, and we are excited to provide businesses with expert insight and tools to exceed customer expectations.”

The webinar will take place on January 14, 2016 from 1:00- 2:00 p.m. CST. To learn more and register, visit

About CloudCraze
CloudCraze delivers robust B2B and B2C eCommerce native on the Salesforce Platform. CloudCraze enables clients to deploy mobile storefronts quickly, generate online revenue in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes with existing Salesforce Sales, Service, Marketing, and Community Cloud deployments and it’s all easily managed through the point-and-click Salesforce interface. CloudCraze powers eCommerce for Coca-Cola, Avid, Barry-Callebaut, Ecolab, GE, L’Oreal, Zimmer Dental and more.

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