Drivers reshaping the technology landscape
More than ever, customer sentiment, engagement, the ability to dynamically predict demand and supply and manage risk will make or break a business.
MIAMI, FLORIDA (PRWEB) January 05, 2016
Cartenia Group today released its 2016 Technology Outlook report. The company predicts that many businesses will be stepping up investments in innovation, while others will be clamping down. The company highlights that a strong U.S. dollar, potentially less than stellar performance of the equities markets, characterized by stagnant earnings will lead to a slower growth ratio in IT spending than previous years, ranging on average about 2 to 3 percent.
The company mapped out four fundamental change drivers. At the heart of these drivers is the notion that customers will continue to increasingly control and influence businesses. The company predicts that more than ever, customer sentiment, engagement, the ability to dynamically predict demand and supply and manage risk will make or break a business. The company highlights that interacting with customers will continue to evolve from a transaction to an engagement model. "Increased Mobile commerce will continue to reshape companies as these restructure themselves to deal with massive Social scale. At the same time, real-time analytics coupled with intelligent M2M (machine-to-machine) will start to dynamically manage supply chain flows and reshape a company’s entire order-to-cash cycle,"says Anthony DeLima, Cartenia's President.
Taking these four drivers into consideration, Cartenia identified 10 trends for in its 2016 Outlook Report:
1. The Opportunity to “Uber-fy”
2. Increased Security Threats
3. Advanced Machine Learning
4. Analytics & BI
5. IoT takes center stage
6. Multimedia Impact
7. Digital transformation
8. Mobile Transformation
9. Changes at the Top 1
10. Cloud & Colocation Changes
In its 2016 Outlook report, the company predicts that businesses of all types will adopt the “Uber” model (shared, on-demand), which is transforming the transportation industry and others. The ability to deliver everything as a service on-demand, hand over control to customers to select their service agents and levels while enabling them to provide instant customer feedback by grading the level of service received is applicable to a wide range of industry verticals becomes key. The company highlights that this trend will continue to drive a fundamental rethinking of how companies do business and deliver value.
The report further highlights that IT organizations will spend more than a third of their budgets on risk, security and compliance. “As businesses increasingly embark on Mobile, Web and Social media environments, leveraging information identified through analytics will provide valuable insights into impending risks,” says Anthony DeLima.
The report further highlights that AI systems (supported by advanced Inference engines) will take center stage. These systems supported by vast neural networks, will not only collect data through Big data analytics, but also learn from the process. Machines, elevating the analysis in the process, will increasingly be doing much of the analysis that typically required human involvement. Businesses will use analytics as a competitive asset to deliver “real-time personalized services."
The Internet of Things (IoT) is also identified as a key trend. Lower cost of sensors and processing power and cheap ubiquitous connectivity to connect devices are enabling billions of devices to come online every day. While some companies are launching new products and services that leverage IoT as a driver for incremental revenue streams others will continue to leverage IoT to improve productivity and reduce operating costs. The company predicts that IoT devices and solutions have the potential to redefine competitive advantage.
The IT, telecommunications, consumer electronics, Social media and entertainment sectors will undergo further conversion. This, driven by a significant shift in the economic, cultural and Social paradigms that encourage consumers to seek out new information. Streaming services, IoT, multi-media interaction, an ever expanding Social media and Virtual reality will drive telecom companies to dramatically grow their network backbones to deliver high quality ubiquitous broadband service. Monetizing these investments will be a key challenge for both telecom and tech companies for the foreseeable future.
The company predicts Digital transformation as another key trend. The company highlights that only about 25% of today’s businesses have a coherent digital strategy that maps out the customer journey and identifies how a company creates customer value as a digital business. The company expects that percentage to more than double in 2016 as these companies race to deliver new value through an Omni-channel service model leveraging analytics, and IoT.
The company further identifies Mobility as another key trend. The company highlights that many users interact and to some extent will work solely via Mobile devices (instead of desktops). “The reality is that without a sound Mobile strategy, many businesses will be left behind in 2016. Couple this with the transition from a “pull-based” to a “push-based” Web, its not hard to see that the model where your entire Mobile device screen is jammed with App icons is changing dramatically,” says Anthony DeLima
The 2016 Outlook report further predicts that CEOs can be expected to make significant changes to the leadership ranks as hanging on to current leadership structures may limit transformation and growth in a new Digital world. “This year most CEOs will have Digital transformation at the center of their corporate strategy,” says Mr. DeLima.
The report notes that corporate datacenter build projects will continue to be fewer in favor of third party Colocation and Cloud models. The software-defined datacenter (SDDC) will become a reality as virtualization of compute, storage and networks all become part of the corporate IT strategy. The report also predicts that this year at least 40% of IT spending will be Cloud based.
About Cartenia Group Cartenia Group is a privately held company and partners with clients to rethink their business by leveraging disruptive, technology-enabled strategies to deliver new value in a digital era. The company is comprised of experienced executives with both a business process and technology background. Please visit our site at: http://www.cartenia.com.
