Family-owned Shock & Awe Productions Celebrates Anniversary with Growth & New Location

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The Georgia lighting, sound, staging and event rental company moves into a new 3,000 square foot warehouse.

It was just one year ago that local Atlanta-area Shock & Awe Productions exclusively became a family-owned business run by Keith Minor and his two children. The Minors are celebrating their one year anniversary by expanding into a massive warehouse space and growing their business, all while treating customers like family.

In early 2015, SHOCK & AWE Productions dissolved their six-year partnership with a buy-out and the company is now family-owned by the Minors. Keith Minor had been executive partner with the lighting, sound and staging production rental company since 2006. A mutual decision was reached with his original partner, who was a vital part of the company for over six years. Everyone was happy with the decision. 

Now SHOCK & AWE is run by Minor along with his two children, Richie and Angelica. They have been involved with SHOCK & AWE for much of their lives. Their training and experience entails setting up events, running shows and striking all lighting and staging equipment. They’re also involved with training new technicians and decision-making within the organization.

In the Minors’ eyes, this move to create a family business only makes the care and handling of customers that much better. “SHOCK & AWE Productions has always treated customers like family, and this has brought us one step closer to staying that way,” commented Keith Minor. “Most events are family-oriented, such as weddings, parties and celebrations, so a family-minded partner is key. Our company understands how important presentation is, operating with the mindset that no one wants to disappoint family!”

With the new ownership came substantial company growth. SHOCK & AWE Productions started in 2006 in a private home in Marietta, GA. As the business grew it moved into one storage building, then another. In 2015 it was finally time to re-locate to a much needed warehouse with a lot of space and the necessary departments to handle increased volume of work.

SHOCK & AWE is now under one roof in Gwinnett County, with about 3,000 square feet of space. The building holds all lighting rental equipment, cabling, stage trussing and various event rental equipment. The space also includes a walk-in office area, complete repair department, dock ramp with indoor loading and unloading, staging area, parts department, custom-build area, breakroom and plenty of parking. Everything is well-organized, creating a positive working environment to ensure top notch customer relations and satisfaction.

Keith Minor acknowledges and appreciates everyone who has supported his vision through the years. “Without the people behind us, we would’ve been here today, gone tomorrow.” Minor added, “Our growth just confirms we’re doing the necessary things to run a successful business, paying attention to our clients’ needs, and heading in the right direction!”

With all the growth in 2015, the Minor family looks forward to a stellar 2016!

About SHOCK & AWE Productions:
SHOCK & AWE Productions is a one-stop-shop for lighting, sound, staging, photography and event rentals in the Atlanta, GA area. The creative, full production company features the latest in special effects and lighting equipment and design. Headquartered in Hoschton, GA, the family-run business prides itself in putting the “WOW” into special events and providing superb customer service, treating every customer like family. Visit for more information, to request a quote or to schedule a walk-through.

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Chris Moreno
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