We're pleased to premiere the BrightEyeQ™ audience measurement module which captures audience data in real-time and delivers an anonymized set of metrics to help brands and sponsors understand consumer engagement for each Brightbox location.
New York, NY (PRWEB) January 05, 2016
Brightbox, Inc. (http://www.brightboxcharge.com), the American B2B kiosk technology company and leading global provider of secure cell phone recharging solutions, is pleased to announce that it will be premiering the newest version of its Mark 3 locker system at the Consumer Electronics Show in Las Vegas Jan 5 -9, 2016.
Electronics and advertising professionals can be the first to see the new Brightbox model at the Engadget booth GL-12 and at the invitation only AOL C-Suite presentation at the Aria Hotel.
Brightbox is premiering two new technology features at CES 2016.
New BrightEyeQ™ Advertising Module
CES 2016 marks the launch of the Brightbox’s new BrightEyeQ™ audience measurement module offering which increases advertising & sponsorship ROI for clients and sponsors.
“We are proud to bring to the world’s top electronics event the latest in secure charging technology, having been selected by Engadget, one of the top industry experts in emerging tech, to keep their guests connected at the show,” said Billy Gridley, Chief Executive Officer of Brightbox. “We are pleased to announce the premiere of the BrightEyeQ™ audience measurement module which captures audience data in real-time and delivers an anonymized set of metrics to help brands and sponsors know more about consumers interacting with Brightbox.”
Using the BrightEyeQ™ module, clients can not only access detailed reporting metrics for consumer engagement on Brightbox charging stations (average charging time, repeat customers, usage heat maps and more), but can also accurately measure consumer views and attention times, and receive estimates of audience gender and age distributions. The data is captured in real-time and instantly analyzed to deliver an anonymous set of metrics to help retailers, brands and sponsors understand consumer engagement for each Brightbox location. The quality and depth of the reporting enables clients to maximize the effectiveness of the Brightbox value proposition and understand the impact of their marketing & advertising efforts.
“We strongly believe that BrightEyeQ™ fills a gap missing in digital signage by delivering real accountability,” stated Joel Martin, VP of Brands and Experiential at Brightbox. “It is clear to us that our digital advertising platform can produce better campaign results via this new module, and eliminate some of the inconsistencies inherent in traditional indoor mall advertising.”
USB-C for Next Gen Phones
Brightbox will be the first secure charging solution on the market to offer USB-C charging support for the latest generation of smartphones. The new USB-C cable delivers convenience that allows consumers to charge their USB-C enabled devices with a reversible-plug connector that charges in either orientation, while providing quick and safe power when on the go. With the addition of the USB-C charging cable, Brightbox will be able to continue to serve 98% of the smartphones on the market.
Brightbox is committed to delivering secure, safe and reliable power for mobile users when they need it most, with a LINUX-based connected platform solution and kiosk product offerings that are the most innovative and sophisticated in the global marketplace.
Brightbox is unique because it offers retailers and marketers a trifecta solution: secure mobile re-charging, digital signage and interactivity. Unlike other providers in the market, the Brightbox platform is open to clients for management of a network of connected, out-of-home charging kiosks. Partners and clients can access the Brightbox platform to directly manage their own video content and messaging, download reporting data and analytics, and remotely support their fleet.
Brightbox® is a B2B kiosk technology company providing venues with a best-in-class mobile device recharging and digital marketing platform. Founded in 2011, Brightbox delivers advanced and innovative solutions, and has deployed its secure recharging kiosks in 5 countries and 27 states in a variety of vertical markets including retail, hospitality, entertainment, events, healthcare, and more.
Enterprise customers include Dream, Hilton, Hyatt, Omni, Sheraton, Caesars, MGM, Coca-Coca Company, Christie’s, LA Fitness, Planet Hollywood, Statue of Liberty, Time Warner Cable, Universal Studios, Westfield Malls, New York Red Bulls, Phoenix Suns, Baystate Health, Mount Sinai Health, Orlando Health, Yale New Haven Health, Columbia University, CUNY, American Airlines and British Airways, BR Charge and MediaCart. Event customers include AOL, BBC Comic-Con, CEDIA, Citibank, Discovery Channel, Engadget, FISH Technologies, Fifth Third Bank, Gartner, HBO, IBM, IMEX, iHeartMedia, Intel, Major League Baseball, NFL Experience, PDC Solutions, Pitney Bowes, Samsung, Societe Generale, T-Mobile, UBS, Uber, Verizon, VidCon and Wells Fargo. Learn more at http://www.brightboxcharge.com and @brightboxcharge