This new Predictive Analytics division will provide services like these to start ups that need traction as well as established businesses that need to grow their profits.
Denver, CO (PRWEB) January 07, 2016
Predictive analytics provides the ability to know in advance what your customers need and when they will need it. These powerful tools are projected to be one of the largest growth drivers for businesses over the next five to ten years. Smaller businesses and start-ups have not had the resources to use these growth drivers until today, opening a new door to better serving customers.
GunderFish, LLC a Denver Colorado based company announced today that it is starting up a new Predictive Analytics division. This service division will focus on providing small to midsize businesses access to the same tools used by their larger competitors.
GunderFish announced that the new division will be headed up by Dr. Louise F. Gunderson who joins the company starting in February. Dr. Gunderson did her doctoral thesis on predicting human choice preferences at the Systems Engineering Department of the University of Virginia (UVA). UVA was recently rated as one of the top 50 most influential universities in the world. Dr. Gunderson previously was the Chief Technology Officer at Gamma 2 Robotics, a Denver based security robotics company, which she co-founded in 2003. She was responsible for guiding the development of the cutting edge artificial intelligence in their robots. “It might seem unrelated, but robots that need to work along side people need to be able to predict what their human team mates are going to do,” Dr. Gunderson pointed out, “otherwise they can't be part of an effective team.”
Before working with Gamma Two, Dr. Gunderson provided predictive models of stock market changes to hedge funds, and worked on predicting crime patterns for several cities. “It all comes down to being able to predict what decision a person is likely to make. For smaller businesses the ability to know when a customer will have a need, and what that need will be is a powerful growth tool,” Dr. Gunderson said, “This new Predictive Analytics division will provide services like these to start ups that need traction as well as established businesses that need to grow their profits.” These are the same kind of tools that companies like Amazon use to suggest items that a customer might also be interested in, but they are refined and targeted to a higher degree. “Using advances in Artificial Intelligence (AI) and Machine Learning (ML) allows us to deliver a solid business value to our customers and improve their bottom line.” Dr. Gunderson concluded.
For more information contact:
Jim Gunderson, Growth Director
GunderFish, LLC was established in 2008 in Denver Colorado, USA. Initially active in real estate, it is now focusing on using artificial intelligence and predictive analytics to assist small to mid-sized businesses to better compete in a complex, information-driven economy.