Fruit Me Up! Introduces Innovative, All-Natural Fruit Sauce Pouches for Active Kids

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Brand enters U.S. market with ten delicious, nutrient-rich flavors for on-the-go snacking.

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With better-for-you snacking trends on the rise, we are committed to offering an all-natural, nourishing, on-the-go solution that moms can feel good about..."

Andros Foods North America today announces its launch of Fruit Me Up!® to U.S. markets, offering delicious, all-natural fruit pouches for families on the go. Fruit Me Up! is now available for purchase at select northeastern retailers and online at Amazon.com for customers nationwide.

Fruit Me Up! fruit pouches are a great tasting, better for you fruit snack that provides natural energy anytime, anywhere. From lunch boxes to after school snacks to sports practice to family vacations, Fruit Me Up! delivers convenient, naturally better snacking. Fruit Me Up! fruit pouches come in two varieties – Fruit Me Up! Naturally Better and Fruit Me Up! Boost – each available in a wide variety of flavors.

Fruit Me Up! Naturally Better pouches are Non-GMO Project Verified, Gluten Free, OU Kosher, and made with 100 percent fruit sauce with no added sugar, water, or juice concentrate for a naturally better snack. Each pouch offers one full serving of fruit and contains 25 percent less sugar per ounce* than other fruit sauce pouches. Pouches are between 40 and 45 calories per pouch depending on the flavor. Fruit Me Up! Naturally Better snacks come in four apple-based assortments: "Only Apples," "Apples Strawberries & Bananas," "Apples Peaches & Apricots," and "Apples Mangos & Pineapples."

Fruit Me Up! Boost pouches are a unique new offering for the applesauce pouch category, responding to consumer demand for healthy, great tasting products with added benefits. Each variety offers a nutrient BOOST including calcium, fiber, antioxidant Vitamin C, and Omega-3 ALA. These better-for-you snacks come in six mouthwatering varieties: Tropical Banana, Mango & Coconut (Good source of Fiber); Dark Sweet Cherry & Greek Yogurt (Made with fresh Greek Yogurt); Citrus, Honey & Green Tea (High in Antioxidant Vitamin C); Pear, Pineapple, Spinach & Chia (Good source of Omega-3 ALA); Peaches & Cream (Good source of Calcium); and Blueberry, Banana & Acerola Cherry (High in Antioxidant Vitamin C Super Fruits).

“We are thrilled to introduce Fruit Me Up! and our innovative and delicious new recipes to American families,” said Stephen Schultz, Fruit Me Up! Senior Brand Director. “With better-for-you snacking trends on the rise, we are committed to offering an all-natural, nourishing, on-the-go solution that moms can feel good about, while ensuring that our flavor combinations and premium ingredients produce a craveable taste that kids will enjoy. We have already seen a strong response to our unique product lineup here in the Northeast and online, and we look forward to continuing that growth, expanding to reach retailers across the country.”

Fruit Me Up! Naturally Better and Fruit Me Up! Boost is available for purchase in packs of four pouches ranging from $3.29 to $4.99 at select retailers: Whole Foods (Northeast region), Shaw’s Star Market, Mrs. Greene’s Natural Market, Bishop’s Orchard, and Roche Bros., among others, as well as Amazon.com nationally.

For more information on Fruit Me Up! products, visit http://www.fruitmeup.com.

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About Fruit Me Up!

Launched in late 2015, Fruit Me Up! fruit pouches are a great tasting, better for you fruit snack that provides natural energy anytime, anywhere. From lunch boxes to after school snacks to sports practice to family vacations, Fruit Me Up! delivers convenient, naturally better snacking. Fruit Me Up! fruit pouches come in two varieties, Fruit Me Up! Naturally Better and Fruit Me Up! Boost, available in a wide variety of delicious flavors and unique blends. Fruit Me Up! pouches are available for purchase online at Amazon.com and at select retailers: Whole Foods (Northeast region), Shaw’s Star Market, Mrs. Greene’s Natural Market, Bishop’s Orchard, and Roche Bros. For more information on Fruit Me Up! visit http://www.fruitmeup.com.

*Naturally Better pouches contain 2.81g sugar per oz. compared to the leading pouch fruit sauce sweetened with juice concentrate containing 3.75g of sugar per oz.

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Amy Tatnall
People Making Good PR
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