Advertisers need a deeper understanding of the path to conversion and the role their marketing partnerships can play in driving substantial revenue, especially with their most profitable products or services.
San Francisco, CA (PRWEB) January 07, 2016
Performance Horizon, the global leader in digital partner marketing, today announced the Performance Horizon Revenue Forecaster™, an interactive tool designed to help guide advertisers that are migrating their digital partner marketing in house. The forecasting calculator provides advertisers with an estimate of their potential revenue increase and efficiency gains after deploying Performance Horizon’s partner marketing solution, ExactView. Advertisers can compare their forecasted results with other digital marketers in their peer group, allowing for valuable competitive benchmarking.
“In the broader digital marketing space, performance-based models are evolving faster than ever, and advertisers need a deeper understanding of the path to conversion and the role their marketing partnerships can play in driving substantial revenue, especially with their most profitable products or services,” said Erik Mikisch, VP, Marketing of Performance Horizon. “That’s why leading advertisers manage their marketing partners strategically and can forecast their direct revenue and profitability impact so they can take a data-driven approach to their partner marketing efforts.”
The Performance Horizon Revenue Forecaster is powered by a proprietary algorithm based on Performance Horizon’s global client benchmarks, as well as the company’s decades of affiliate and performance marketing industry experience, vertical know how, and insights on best practices across marketing partner migrations and continuous management. While individual experiences will vary, the Performance Horizon team has seen many clients achieve much better results than the Revenue Forecaster anticipates since the model utilizes conservative estimates for peer group results. The input values for the Revenue Forecaster include:
● Vertical (travel, retail, finance, digital content)
● Current revenues of performance-based marketing efforts
● Percent of revenues through partner channel
● Number of partners in channel
● Monthly conversions
● Number of partners that drive 80 percent of channel revenues
Business Objectives associated with bringing technology in-house
● Business expansion objective (improve current business, new market or geo launch)
● Conversion data collection objectives
The Performance Horizon Revenue Forecaster is available on the Performance Horizon website at http://www.performancehorizon.com/eic-form1.php. The individual results, the underlying assumptions as well as the peer group results are downloadable in a PDF document, also at http://www.performancehorizon.com. For further information or a more complete assessment, please contact [email protected]
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive new customer acquisition, revenue increases and profitability gains through their online partners. This includes the ability to optimize partner performance, deploy creative, manage partner and product spend, easily integrating data into existing workflows and systems, as well as process partner payments globally.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 140,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com and follow us @tweetphg.