Christie Controllers Were Chosen by Mercado a Término in Buenos Aires for Its New Video Wall

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The Mercado a Término in Buenos Aires (MATba), a hundred-year-old exchange trading in agricultural commodities in Argentina which registers, guarantees, clears and settles futures and options, has just installed the country’s biggest display wall in its trading floor.

Christie video wall technology was selected by The Mercado a Término. The Mercado a Término in Buenos Aires (MATba), a hundred-year-old exchange trading in agricultural commodities in Argentina which registers, guarantees, clears and settles futures and options, has just installed the country’s biggest display wall in its trading floor. Measuring 9.6 metres wide by 2.75 metres high, the video wall is controlled by two Christie TVC-700 units, powerful processors with multiple inputs.

The wall, made up of 32 ultra-thin 55-inch screens arranged horizontally in four rows and eight columns, was installed by Digital Media, an Argentinean digital signage company that provides solutions, services and products for digital contents in displays, LED TVs, screens and video walls.

The trading floor at MATba is where buyers and sellers negotiate, with prices determined using the auction method. An integral part of the overall redesign of the futures exchange, the installation of the video wall enables more dynamic and effective control over posting financial instruments with fluctuating prices. MATba’s goal with this modernisation is to reinforce its engagement with technological innovation, while providing transparency and constant improvement for professionals in the futures and options market.

The two Christie processors are located behind the video wall, mounted on racks built into the structure. They control the system and are used to post different contents on the screen in a dynamic and programmed fashion. The contents are sourced from applications that show the prices of cereals in various futures markets across the world. To this end, MATba has updated and expanded its data network, and has also developed applications to update, manage and post prices on this new visual system.

After analyzing the client’s needs and doing the pre-sales engineering, Digital Media recommended the Christie processors. “MATba chose Christie’s display wall processor because it was the ideal solution for the task at hand, bearing in mind the complexity and critical role of the productive environment,” explained Diego Bianchi, Solutions Manager at Digital Media.

He added, “The most interesting feature of the Christie TVC-700 processor is its powerful software that allows us to dynamically manage multiple contents from multiple sources on the 32 screens in the display wall.”

“We are delighted that our display wall processors are installed in such a noteworthy exchange like MATba,” said Jorge García, Christie Sales Manager in Latin America. “Christie offers a wide range of controllers, video processors and displays for video walls and demanding control room environments, totally reliable and adaptable to any place and all kinds of budgets,” he concluded.

The Christie processor has the capacity to simultaneously manage hundreds of sources and screen them in high resolution anywhere, at any size and in any number of windows across the video wall, no matter whether the source is analogue or digital, connected directly or through Internet, whether it is RGB or video. The Christie TVC-700 is PC-based, intuitive, easy to use and has been purpose built to stand up to the demands of a 24/7 control room environment.

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit http://www.christiedigital.com for more information.

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John Berkovich
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