Location-based services are on the to-do list for many retailers to enable a more personalized shopping experience, but the myriad of technology options make the decision process complex.
Boston, MA (PRWEB) February 09, 2016
Within the last few years, a plethora of new location-based services (LBS) have been created for retail applications, however, selecting the right technology for retail applications can be an overwhelming task. To help retailers navigate the sea of options, Boston Retail Partners (BRP) published this white paper: Cracking the Code – Deciphering Retail Location-Based Services Technology.
Why are Location-Based Services Important?
Location-based services are critical to identifying customers as they enter the store, which creates the best opportunity for retailers to personalize the customer’s shopping experience through clienteling and guided selling. In Boston Retail Partners’ 2015 CRM/Unified Commerce Benchmark Survey, 53% of retailers plan to have the ability to identify customers when they walk in the store via their smartphones within five years. That’s an 883% increase over the 6% who indicated they could already identify their customer in this way. Understanding the different technologies and how to best utilize them in conjunction with the customers’ smartphone is critical for the future store.
Deciphering the Key Technologies
With the growing interest in LBS technology comes a complicated path for selecting the optimal system. Coupled with the ever-increasing capabilities of LBS, even the savviest ‘techies’ have been left wrestling with the challenges of deciphering this complex technology. This white paper provides an overview of the nuances of the various LBS options and the pros and cons of the respective retail applications. The primary location-based technologies assessed in the white paper include: GPS, Wi-Fi, RFID, NFC and Bluetooth.
“Location-based services are on the to-do list for many retailers to enable a more personalized shopping experience, but the myriad of technology options make the decision process complex,” said Ken Morris, principal, Boston Retail Partners. “We hope this white paper helps retailers narrow down the choices and guide them to the best solution to align with their short- and long-term goals and enhance the customer experience.”
To download the Cracking the Code – Deciphering Retail Location-Based Services Technology white paper, visit:
About Boston Retail Partners
Boston Retail Partners (BRP) is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants' deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm's unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:
Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience & Engagement | Order Management
Merchandise Management | Supply Chain | Information Technology | Private Equity
For more information on BRP, visit http://www.bostonretailpartners.com.