Thinkso’s Call for Entries: Pro Bono Rebranding for a Small Nonprofit

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Nominations are now open for Give a Brand!, Thinkso Creative’s pro bono design effort to make over an underfunded nonprofit.

Give a Brand! gives a small nonprofit a complete rebranding worth more than $50,000.

Nominations opened on January 4, 2016, for Thinkso Creative’s Give a Brand!, the firm’s annual pro bono event that gives a small nonprofit a complete rebranding worth more than $50,000. Now in its fifth year, Give a Brand! is a design sprint that builds a new identity, website, social media materials, and other essential tools for a worthy organization—all in one day.

Directors and staff of small charities and grassroots-type nonprofits are encouraged to nominate their organization by March 26, 2016. Applications are available at

Give a Brand! harnesses the skills of Thinkso’s designers, writers, partners, and sponsors as a way of giving back. “We used to sporadically participate in things like NY Cares Day or volunteer at a soup kitchen. But we wanted to be more intentional about and put more muscle behind how we give back. We’re a firm of diversely talented professionals, and being able to use our branding expertise for an organization that otherwise wouldn’t ever be able to hire us is as rewarding for our staff as it is for the client,” says Brett Traylor, a senior partner at Thinkso, a content-driven creative agency in New York.

The fast-paced design challenge highlights the importance of a strong brand for nonprofits. “Give a Brand! was an amazing experience. As a small organization, trying to find the time and monetary resources to do a full re-brand was a daunting task. Give a Brand! gave us the opportunity to create a new look and feel and stronger messaging. We can’t wait to continue using it for years to come,” says Meredith Adamczyk, Executive Director of the Max Warburg Courage Curriculum, the winner of Give a Brand! 2015. Thinkso rebranded the organization “Max Courage” ( as part of the effort, and the client has received great feedback in the months since. “We loved being hands-on in the process. The Thinkso staff was so welcoming and made it fun. We enjoyed seeing the creative minds at work—on an extremely tight deadline,” adds Adamczyk.

Previous winners of Give a Brand! include DAWN (, All Breed Rescue & Training (, and Orphans Rising (

Beginning in May 2016, the public will be able to vote for one of three Give a Brand! finalists at The 2016 Give a Brand! design sprint will take place on July 29, 2016, at Thinkso’s studio in New York City.

Visit for more information. A gallery of Give a Brand! images is available at

About Thinkso
Thinkso Creative ( is a design and branding agency owned by Elizabeth Amorose and Brett Traylor. The agency creates compelling brand identities, websites, marketing materials, and advertising campaigns. They work with clients across many sectors—from financial services to consumer goods—and have earned recognition from a broad range of industry experts such as REBRAND, American Express OPEN Forum, PRINT Magazine, PRNews Platinum PR Awards, Black Book AR100, LACP Vision Awards, Graphic Design USA, and more.

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Mari Lazar
Thinkso Creative
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