Evolution Labs Announces Latest Release of Its Dynamic Discovery Engine™ To Help Colleges Pair Prospective Students with Immersive High-Impact Content

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Latest addition to Suite360 platform increases the targeting and engagement capabilities of company’s proprietary engine.

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Engaging today’s millennial students demands serving up content tailored to their interests...[Evolution Labs] redesigned the entire user experience to make the sign up and discovery process more enjoyable and more effective

Evolution Labs today announced that the release of version 1.5 of its Dynamic Discovery Engine (DDE), a core component of its S360 student engagement products, which are designed to enhance the experience of prospective and admitted students as well as their parents. The DDE utilizes data from the student record, standardized pre-tests and other sources as well as self-disclosed academic and lifestyle preferences in order to address individual concerns and increase the likelihood prospects will move through the admission funnel. The new version of the software will initially be available in the company’s Search, Recruit and Yield products (and parent companions). The new release includes updates to the company’s matching algorithm, data mapping improvements and a new user experience which makes it easier for students to “discover” interests they might otherwise have overlooked.

“We’ve long known that engaging today’s millennial students demands serving up content tailored to their interests, while excluding information that frankly bores them to death,” said Peter Kraft, Co-founder at Evolution Labs. “This latest release of our Dynamic Discovery Engine not only includes a range of technological improvements, it is also “student-centric.” We’ve redesigned the entire user experience to make the sign up and discovery process more enjoyable and more effective.”

The S360 suite provides prospective, admitted and current students with highly individualized content tailored to the criteria and interests they find most relevant to their own college search—from academics and faculty to campus location, size and personality of the school. As prospects and admits learn more about a college, through expert-written topics, engaging videos and surveys, they can also interact and “shadow” current students, view "real-life" social media feeds and share their interest in Webster by connecting program features with their preferred social networks—all on a single platform.

S360 also utilizes a proprietary algorithm designed to determine propensity of prospects and admits on a multi-faceted spectrum that considers academic, financial and lifestyle fit. Engagement insights are delivered back to the school in real time, arming them to make better communication and enrollment decisions.

About Evolution Labs
Evolution Labs is changing the way students engage with schools and the way schools engage with students. Its proprietary software platform helps schools recruit, enroll and retain students and their parents (driving inquiries, apps, yield and retention). The company's S360 engagement platform provides institutions with technology and a highly immersive content experience to better connect with students while driving more successful educational outcomes. Learn more at http://www.evpco.com.

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Rebecca Wang
Evolution Labs, Inc.
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