Bluelounge Celebrates A Decade of Brilliant Design By Introducing New Cableyoyo at CES 2016

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Bluelounge puts a modern spin on an old favorite with the updated Cableyoyo

Bluelounge today releases a new Cableyoyo to celebrate its tenth anniversary. The original Cableyoyo was launched at CES 2006.

Today, Bluelounge celebrates ten years of designing solutions that really resonate with consumers and make their lives easier.

In celebration of Bluelounge’s tenth Anniversary, the company is rereleasing an updated version of its first product, Cableyoyo. Over a decade ago, Dominic Symons, Creative Director and Founder of Bluelounge set out to design solutions for everyday problems focusing on how to rid spaces of unruly cables, thus creating the original Cableyoyo.

Bluelounge launched the original Cableyoyo at CES 2006, amongst some of the biggest brands in the industry, helping the young company carve its niche as the cable management category leader consumers know today.

“Ten years ago, we arrived at CES with a single product, in a tiny booth on the outskirts of what is now the iLounge,” said Symons. “We are so proud of how far we’ve come – today we celebrate not only our tenth year at the show, but ten years designing solutions that really resonate with consumers and make their lives easier.”

The new Cableyoyo can be used with both earbuds and small charging cables. The updated design features a soft, pocket-friendly silicone material and includes a magnetic center specifically designed to attract earbuds keeping them tidy and tangle-free.

Cableyoyo is easy to use; simply wind cable slack around the yoyo and the magnet will attract the earbuds to keep them neatly nestled at the center of the spindle. To release, place a finger at the center of the yoyo and pull to have earbuds handy and ready to rock.

Cableyoyo is available in Dark Grey, Light Grey and Lime Green at a suggested retail price of $9.95. Cableyoyo is currently available online and in stores worldwide. To find a retailer nearby, please visit our store locator.

For more information on Cableyoyo, visit http://www.bluelounge.com/products/cableyoyo.

Follow Bluelounge on Twitter at twitter.com/bluelounge and on Facebook at facebook.com/bluelounge for the latest news on all Bluelounge products.

About Bluelounge
Bluelounge is an award-winning, international design studio known for its clever products that solve everyday problems through design.

Each product is designed to provide an effortless solution that stands the test of time and integrates into your life so seamlessly, you can’t remember living without it.

Under the creative direction of Dominic Symons, the Bluelounge team is a vibrant collective that champions ingenuity and embraces creativity to fuel innovation.

Bluelounge is headquartered in Singapore, with studios in Jakarta, Indonesia and Pasadena, California.

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Note to reporters: High-res images are available here: http://www.bluelounge.com/us/gallery/

Media Contact:
Kaitlin McIntyre Hawk
Bluelounge
P | 626.564.2802 ext. 706
kaitlin(at)bluelounge.com

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Kaitlin McIntyre Hawk
Bluelounge
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