Dog Show “Top Dog” William Alexander Joins Petplan’s Breeder Channel

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William Alexander brings 28 years of industry experience to his role as Consultant

Petplan, North America’s best-loved pet insurance provider, has named William Alexander Pick of the Litter (aka Consultant) for its Fur-st Class Pack breeder channel. As the most recognized professional dog breed handler in Canada and the U.S., Alexander brings a passion for purebreds and unrivaled industry knowledge to Petplan, one of the fastest-growing companies in America.

“We’re excited to leverage Will’s extensive experience in the show world to better serve dog breeders and continue to promote the highest standard in breeding practices,” says Chris Ashton, co-founder and co-CEO of Petplan. “His commitment to pet health and the integrity he brings to his work with animals are values that Petplan was founded upon.”

Alexander, who is known as “the Wayne Gretzky of dog shows,” has won more than 600 Best in Shows – most recently he brought a Canadian-owned Beagle named Miss P to victory at the 2015 Westminster Kennel Club dog show. He has received the Garry Macdonald trophy for top handler an unprecedented four times and has served as President of the Canadian Professional Handlers Association.

“I’m eager to help foster Petplan’s relationships within the breeder community, ensuring we’re working effectively to provide not only a superior pet insurance product, but also the best pet health information and education available to breeders, breed clubs and their clients,” said Alexander. “This program offers tremendous value and, most importantly, peace of mind for every new owner who acquires a purebred animal through breeders and registers with our breeder program. Petplan is the most trusted name in pet insurance, a longtime advocate for responsible breeding and, now through the Fur-st Class Pack, a best-in-show partner in pet health.”

For more details about Petplan’s Fur-st Class Pack, visit


Petplan is more than a pet insurance provider. We’re dedicated to giving pet parents the support, resources and tools they need to keep their pets not just surviving—but thriving—into old age. Simply put, we aim to be the kind of company that will make our pets proud. For the third consecutive year, Petplan was listed among the top 50 of Forbes' annual ranking of America’s Most Promising Companies – a list of 100 privately held, high-growth companies with bright futures. Petplan is the only pet insurance provider to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America.

Petplan’s fully customizable cat and dog insurance policies provide comprehensive coverage for all hereditary and chronic conditions for the life of the pet as standard. Petplan policies are underwritten by AGCS Marine Insurance Company in the U.S. and by Allianz Global Risks US Insurance Company in Canada. The Allianz Group was rated A+ by A.M. Best in 2015. For more information about Petplan pet insurance, visit or call 1-866-467-3875.

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Jessica Kinney
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