Waterville Valley Resort Announces New and Returning Sponsors, Headlined by BMW

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Waterville Valley Resort has announced their list of new and returning sponsors for the 2015/16 winter season. The biggest of those names is BMW, who is kicking off a new series of interactive driving events with the first being at Waterville Valley Resort.

Waterville Valley Resort has announced their list of new and returning sponsors for the 2015/16 winter season. The biggest of those names is BMW, who is kicking off a new series of interactive driving events with the first being at Waterville Valley Resort. These dynamic, educational events will take place at mountain resorts throughout New England and will help raise money for local programs at Waterville Valley Resort..

“BMW is a world class brand that is looking to create a new experience to drivers in areas like the White Mountains,” said Marketing Director Matt Hesser. “This new partnership is exciting for us as I think it will add another dimension to the type of events we do here, not just in the winter, but in the spring, summer, and fall as well.”

One of the unique aspects of BMW’s sponsorship with the resort is a premier driving event called “The BMW Winter xDrive Experience” that will take place from Friday, January 16th to Monday, January 18th. It’s an interactive, educational event that with sites at the mountain, in Town Square, and at the Golden Eagle Lodge. BMW will have professional drivers providing education and doing demonstrations for guests as they teach safety tips and techniques for driving in winter conditions. For each participant at Waterville Valley Resort, BMW will donate $1 to the Waterville Valley Adaptive Program.

In addition to BMW, Waterville Valley Resort has announced their partnership with GoPro, the new mobile application Adored, communications service provider APXnet, as well as continued partnerships with 603 Brewery, Burton, Coca-Cola, Harpoon Brewery, Nesquick, Red Bull, and Snapple.

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Waterville Valley Resort was designed and planned specifically as a self-contained four season resort. Known as New Hampshire’s Family Resort, it features 220 skiable acres with an altitude of 4,004 feet and vertical drop of 2,020 feet, 50 trails, and 11 lifts. Lodging options include country inns, condominiums and all-suite hotels. For more information, call 1-800-GO-VALLEY or visit http://www.waterville.com.

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JH Simoes
WRVA
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