San Francisco, California (PRWEB) February 01, 2016
Ken Matejka, a well-known national authority on website lead generation, attorney marketing and ethics, is pleased to announce that the 2015 edition of his #1 Best Seller, "The Lawyer's Ultimate Guide to Online Leads" has been updated for 2016. The new edition incorporates numerous changes in the legal online marketing landscape over the course of the last 12 months and is current as of January 2016.
Mr. Matejka, who is president of Matejka Marketing, Inc., (http://matejkamarketing.com) and a frequent CLE presenter across the nation on attorney lead generation and related ethical concerns, wrote this book to help lawyers gain a deeper understanding of various online visibility channels and what role each channel plays in the lawyer's overall online ecosystem. The update covers important changes relating to Google, Yahoo, Facebook and more.
"With 40,000 new law school grads entering the marketplace this year, and with fewer legal consumers hiring lawyers because of self-help websites like LegalZoom, every lawyer who wants clients through their websites needs to know what it's all about," Mr. Matejka points out. "It's not enough to know what you need to do online to get more clients - you also need to know WHY you do it so that you can prioritize when faced with limited resources."
Mr. Matejka stated that he will email the 2016 update to lawyers who purchased the 2015 edition of the book. For lawyers who didn't buy the 2015 edition, the 2016 edition of Mr. Matejka's book is available on Amazon at http://www.amazon.com/Lawyers-Ultimate-Guide-Online-Leads/dp/0986161306/ref=sr_1_1 in print and digital formats.
Here’s what some readers have said.
"I am amazed at how much I learned about ways to measure the performance of our online efforts. It seems we strive to find metrics to measure everything else we do, but have failed to do that in an area where so much of our money and time are being spent. I want to let you know that we're ordering 15 more online today so that all our lawyers can benefit from your expertise!" - Thomas G. Schober
(5-Stars) "What a helpful book! A great way to navigate the confusing maze of online advertising for the legal industry. The author is obviously very knowledgeable. I highly recommend it!" - AJ
(5-Stars) Informative and useful. I highly recommend this not just for lawyers but for nearly any small business owner who wants to enhance their online presence, rainmake, and improve on already existing client relationships. – Garrett Vachal
For more questions or to schedule an interview about this press release, contact Sarah VanAllen, Author Liaison, at sarah(at)matejkamarketing.com or 415-766-8512.
About the Author.
Ken Matejka (J.D., LL.M) is a California attorney and former-member of the American Bar Association’s Standing Committee on Lawyer Referral and Information Services. He is the founder and president of Matejka marketing, Inc., an online visibility company for the legal profession.
For 17 years, he worked at the Lawyer Referral and Information Service of the Bar Association of San Francisco and for many years there, as LRIS Operations Manager, he was chiefly responsible for advertising the LRIS, including actively managing its Google advertising.
He is a frequent speaker across the country on topics of website visibility and client acquisition for the legal profession and currently assists 24 bar associations with Google visibility.
Press Release Contact Information:
Matejka Marketing, Inc.