Forix Launches New E-Commerce Site for Sexy Hair®

Share Article

Forix developed an immersive brand and educational experience to reach Sexy Hair B2B and B2C customers. As an unique integration between Magento and CMS, Sexy Hair now owns an omni-channel presence built for customer retention.

Portland based e-commerce agency Forix is thrilled to announce the launch of the new Sexy Hair website. Forix designed and developed both the B2C and B2B experiences for the brand.

Sexy Hair, a leading global hair care brand that specializes in hair styling products and manufacturer of the number one selling professional hairspray, needed an e-commerce solution to serve as a unique educational and shopping experience. Driven by intensive user research and website/industry analysis, Forix developed a user experience to match the expectations of their core customers. With multiple customizations of the Magento Enterprise platform, as well as many third party integrations Forix was able to create a feature rich e-commerce blend that focused on educating the customer.

With the Sexy Hair mobile customer base outpacing the trends and benchmarks of the industry, mobile customer retention was a major obstacle in driving revenue. Customers also had a hard time deciding between multiple hair styling products. Forix developed a custom Product Comparison Tool and Product Finder Wizard that helps guide shoppers through product discovery, all while designing a mobile-first user experience.

“Some of our integration points were complex, but Forix stuck through and delivered a site that is capable of being a brand platform," said Jill Pauley, Online Marketing Director of Sexy Hair. “We have some amazing custom integrations that will help us match the ongoing demand and reach mobile customers. With our new site, we are equipped with the tools we need to provide a captivating brand experience."

The new brand platform for Sexy Hair is built with Magento Enterprise. With the largest market share of top e-commerce sites, Magento had the flexibility of scale to match the company’s growth.

About Forix
Forix is a strategic e-commerce partner for both the planning, design and building of digital shopping experiences to drive dramatic growth in rapidly changing digital landscapes. Based out of Portland, OR, Forix has nearly a decade of web design and development experience. Find out more at

About Sexy Hair
Founded in 1998, Sexy Hair has become a "must have" for leading Hollywood celebrities including Jennifer Lopez, Lauren Conrad and Ashley Tisdale. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in more than 54 countries and 60,000 licensed salons across the U.S. Widely known for its "big red can," Sexy Hair Concepts® LLC is one of the fastest growing beauty care companies that create hair products that do what they say and say what they promise. It is the #1 hairspray brand in the U.S. with one can sold every four seconds. In 2013, Sexy Hair continued to make history announcing global hair icon Marilyn Monroe™ as the brand’s ambassador, and in 2015 announcing hair icon James Dean™ as brand ambassador for its’ men’s products, both of which embody the brand’s tagline “Styles Change. Sexy is Forever.” For more information on all Sexy Hair products and where to find them, please visit or call (800) 848-3383. You can also visit us on and on Twitter @SexyHair.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Raelyn Thompson
+1 (503) 764-4123
Email >
since: 09/2010
Follow >

Visit website