The Evolving Role of the CFO in 2016

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CFO Publishing are delighted to host the annual CFO Rising East Summit which reaches Boston for the first time on March 9 & 10. Join CFOs and leading finance executives at the Westin Waterfront Boston Hotel for discussions on how the role CFO has changed dramatically and what new strategies are being implemented to enhance the finance department

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Wide range of topics really touches the "real world" of finance - Citibank

Over the past decade, the role of the CFO has evolved significantly. CFOs are now expected to make strategic judgments and critical decisions, ranging from outsourcing of back office functions to transformative projects. Traditionally being viewed as a financial gatekeeper, the role of the CFO has expanded and evolved in many companies to strategic partner and advisor to the CEO, CIO, COO and the Board. Finance executives are also expected to drive accurate FP&A, optimize cash flow and mitigate risk through the use of advanced analytics and big data. With five interactive tracks to choose from, the CFO Rising East Summit will address all the challenges facing today's finance executive and the opportunities they have for leadership within their organizations.

The transformation of the financial role is creating new responsibilities and complexities while also balancing support and resources among departments. At this year’s Summit, we’ll explore five tracks of responsibility. The CFO Innovation track will show how CFOs can drive shareholder value and business performance whilst nurturing talent within their finance department. The Corporate Finance Tech track will look at how the CFO can best utilize the latest technologies. And the Compliance and Risk track will dive into international compliance issues and how to best manage the changing risk landscape. This year we have two new tracks - Corporate Strategy and CyberSecurity which will bring a fresh perspective to the role of the CFO in 2016. “This year's summit compiles all the topics we believe will impact the role of the CFO in 2016” said Aaron Fraser, Senior Director, Conferences. “We've gone even bigger with our flagship event. We've built on 2015 and actioned what we know and will add content on corporate strategy and cybersecurity.“

CFO Publishing has been exploring the evolving role of the CFO, and the challenges they face for over 25 years. This summit will utilize our knowledge and extensive networks to bring together over 250 CFOs and senior finance professionals for an informative and enlightening event. Among this year’s keynote speakers are Todd Saypoff, the CFO at Shazam. Todd will share how Shazam is able to maintain a competitive financial advantage over their rivals in the industry. Rob Hughes, CFO at Kimberly-Clark will discuss the hot topic of Big Data within Finance and how it can drive finance value.

Other speakers over the two days include CFOs and senior finance executives MTV Networks, Siemens, Hershey Company, The Economist, GoGo & many others…

For a complete list of speakers, agenda and registration details for the CFO Rising Summit visit:

About CFO Publishing: CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. Delivering content through multiple channels including online, digital, mobile, and print, the business consists of CFO magazine,, CFO Research Services, CFO Learning and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with nearly a million finance executives.

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Kirsty Donovan
CFO Publishing
+1 (415) 800-3620 Ext: +1
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since: 05/2011
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