PrizeLogic Names Promotional Law Expert Adam Rubin General Counsel

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Rubin Credited with Building In-House Legal Team, Recognized For Thought Leadership

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PrizeLogic proudly names Adam Rubin General Counsel after excelling in his role as SVP, Legal Affairs. The appointment of an industry-leading attorney as General Counsel is a key component of the company’s commitment to continue providing clients with the highest quality promotional services in the marketplace in 2016 and beyond. Rubin will assume his new role immediately, leading five other in-house attorneys'.

“While the legal aspect may not always be the sexiest part of what we do, it’s crucial for our clients to have access to expert legal services at every point throughout the promotional process,” said PrizeLogic CEO Keith Simmons. “With the speed at which our industry has evolved, namely the explosion of social media and new technologies it’s ten times more challenging now to keep up with promotional law than it was when we started out, and Adam has played a huge role in always keeping us ahead of the curve.”

The PrizeLogic team was first introduced to Rubin when he was serving as the Assistant Attorney General for the State of Michigan with a focus on alcohol and gambling enforcement. His back-ground allowed him to develop a unique practice in consumer protection, and his regulatory en-forcement experience contributes to his conservative approach to not only protecting PrizeLogic’s clients, but also the consumers who enjoy their promotions.

Continuing on a path of unprecedented growth, PrizeLogic closed 2015 with more than 25 percent revenue growth and was honored with a fourth consecutive appearance on the Inc 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. With consistent year-over-year growth has come higher demand for the promotion company’s legal services than ever before.

“Since I joined the team in 2011 I’ve had the privilege of seeing every aspect of this company grow from our staff to our clients and the promotions we’re executing for them. Alongside our growth, the evolution of external factors has presented a set of unique challenges that always prove to keep my job interesting,” said General Counsel Adam Rubin. “Often times the law does not evolve as fast as technology and our responsibility as a legal team is to make sure new technology and promotional tactics comply with laws enacted before they existed, while also raising questions in the industry regarding aspects of the law that may require adjustment as a result of new innovations.”

In addition to growing PrizeLogic’s in-house legal team from one to six industry-leading full time attorneys who handle everything from drafting official rules to the review of all materials for each promotion for compliance, Rubin has been credited with blazing the trail in educating industry stakeholders on the latest in law.

In 2015 Rubin honed in on the fine line between innovation and regulation, conducting extensive research and giving presentations focused on security, social media promotions tactics and mobile usage at both the American Conference Institute’s 4th Annual Summit and the Brand Activation Association’s 37th Marketing Law Conference. Rubin is enthusiastic about representing PrizeLogic and the company’s thought-leadership in promotional law in the first quarter of the new year with the following speaking engagements:

1. ACI’s 18th Advanced Global Legal and Compliance Forum on Cybersecurity & Data Privacy and Protection; on Vendors’ Network Access and Negotiating Terms.
2. American Conference Institute’s Data Breach & Privacy Litigation and Enforcement; on Minimizing Class Actions, Litigation and Company Exposure While Managing Cases and Costs.

Those interested in the latest trends and news in promotional law can also follow Rubin on LinkedIn Pulse for his latest findings and thoughts:

About PrizeLogic
Founded in 2008, PrizeLogic is the most trusted digital partner for results-driven promotions. Millions of consumers have played 4,000+ promotions launched by PrizeLogic for hundreds of brands many of which are Fortune 100 including Pepsi, Disney, Subway and MillerCoors. In-house experts covering everything from technology and security to legal and fulfillment, ensure efficient execution while maintaining creative excellence; and consistently innovate to keep brands relevant in an evolving digital world. Co-headquartered in Southfield, Mich. and Scottsdale, Ariz. with offices in New York, Chicago, Los Angeles and Atlanta, PrizeLogic is a Promo Top Shop and has been an Inc 5000 fastest growing company for four consecutive years. For more information,

Media Contact:
Jackie Minchillo                                    
Minchillo Consulting LLC

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