Braveheart Sales Performance Appoints Melissa Roslovic to Top Business Development Position

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Braveheart Sales Performance announces the appointment of business-to-business sales veteran Melissa Roslovic as Director of Business Development. Roslovic’s experience driving exponential sales growth will be vital to the execution of Braveheart Sales Performance’s strategy of expansion.

Melissa Roslovic

One of Melissa’s many strengths is her ability to identify new opportunities and then design and implement sales and marketing strategies that actually bring those opportunities to life...

Braveheart Sales Performance, a recognized leader in sales performance consulting in the Security & Alarm industry, is pleased to announce that, as part of their current growth-fueled expansion initiative, Melissa Roslovic has been appointment to the executive team as Director of Business Development. “We were looking for a seasoned sales executive with a high ‘figure it out’ factor,” commented Gretchen Gordon, Braveheart Sales Performance President. “We wanted someone in this role with in-the-trenches experience driving exponential sales growth. We definitely found that in Melissa.”

Prior to joining Braveheart Sales Performance, Roslovic built her own sales consulting firm that worked alongside CEOs and owners of small to medium-sized businesses to increase market share, launch new products and services, and expand into new markets. “One of Melissa’s many strengths is her ability to identify new opportunities and then design and implement sales and marketing strategies that actually bring those opportunities to life,” said Gordon. “Melissa’s expertise in this area will be pivotal to Braveheart Sales Performance’s own aggressive sales growth initiative.”

When asked what most excites her about joining Braveheart Sales Performance, Roslovic stated, “I’m impressed by Braveheart’s holistic, data-driven approach to sales performance management. Every business – every sales team – has a unique set of challenges and therefore must have a unique set of solutions. I love that Braveheart customizes its sales performance solutions, rather than offering up the same cookie-cutter program to each and every client.”

In addition to lead generation and relationship-building, Roslovic’s goals over the coming months include leading the expansion of Braveheart’s speaking services. “Braveheart’s speaking events are truly transformative,” said Roslovic. “It’s my mission to make sure every CEO, business owner and sales manager in the Security & Alarm industry gets the opportunity to benefit from what Gretchen Gordon and the Braveheart team has to say.”

To continue to meet client needs, and to keep pace with their rapid growth, Braveheart also recently added a Director of Operations, a certified Assessment Specialist, a Sales Hiring Coordinator and 3 Sales Coaches to their already impressive lineup.

About Braveheart Sales Performance

Headquartered in Columbus, Ohio, Braveheart Sales Performance is a privately held sales effectiveness consulting firm providing resources, tools, training and coaching to mid-market and small businesses. Braveheart differentiates itself by its extensive use of data-driven analysis to aid in all aspects of the sales effort, including sales leadership development, sales training and coaching, sales talent acquisition, incentive compensation plan design, infrastructure and metrics consulting, and outsourced sales management. For more information, visit

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Gretchen Gordon
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