Revolutionary Touch Table Wine Tasting Experience with JCB by Jean-Charles Boisset

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Ideum, in conjunction with JCB by Jean-Charles Boisset, introduces a revolutionary new way to experience the exclusive wines within the JCB Collection of fine wines.

Different Wines, Different Textures

Together we wanted to create an experience that has never been seen before in the world of wine.

Corrales, New Mexico & Yountville, California – Ideum, in conjunction with JCB by Jean-Charles Boisset, introduces a revolutionary new way to experience the exclusive wines within the JCB Collection of fine wines. Using state-of-the-art multitouch tables that can digitally identify the placement of a wine glass on the table surface, visitors to the newly unveiled JCB Tasting Salon in Yountville, California are guided through a first-of-its kind interactive wine tasting.

This unique tasting takes a group of four wine enthusiasts through a selection of five different wines specifically chosen for the experience. As each new wine is introduced to the digital touch table, the visitors view a cinematic presentation that introduces each new wine within the flight. As visitors continue to taste each wine they can also access personalized tasting notes and additional information about each wine. The interactive experience takes between forty minutes to an hour to complete. A video demonstrating the new one-of-a-kind JCB tasting experience can be found here.

The touch table developed by Ideum uses a proprietary software and hardware system to identify each wine as the glass is set on the table. In the past, Ideum has worked primarily on creating dynamic experiences for museums and has worked with world renowned organizations such as the Smithsonian National Museum of the American Indian and other well-known educational institutions. Creative Director and Founder of Ideum, Jim Spadaccini explains, “Wine tasting, particularly at the JCB Tasting Salon, is already such a unique all-encompassing sensory experience, so when developing our software and touch table for the interactive flight at JCB’s new salon in Yountville we were incredibly particular about finding ways to enhance it and take it to another level. Working with Jean-Charles Boisset who has such a passionate vision for shaping the visitor experience was a tremendous opportunity and we relished the creative process. Together we wanted to create an experience that has never been seen before in the world of wine.”

Jean-Charles Boisset added, “Our vision has always been to transcend the traditional wine experience and bring a new dimension to the wine world. We partnered with Ideum to create the first truly interactive and social wine tasting we have ever seen – an inspired experience that unites guests together while enhancing their wine experience to go beyond into another sensory world.”

The interactive application developed for the touch table at the JCB Tasting Salon by Ideum uses 3D printed “coasters” that have capacitive qualities which act as fiducial markers that allow the software to identify each individual wine. Ideum partnered with Graphene 3D for the materials that were used to produce the tangible markers. The software system works on a modified Ideum 55” 4K UHD Platform Touch Table that uses 3M touch technology. Ideum is one of the only companies who produce 4K systems that use the advanced 3M touch technology. The table was customized by Ideum to reflect the vibrancy and opulence of the JCB Tasting Salon. The one-of-a-kind custom touch table has a gold top and a distinctive base clad in black crocodile skin.

High-resolution photos for publication are available here.

About JCB by Jean-Charles Boisset
Created by Jean-Charles Boisset, JCB is a collection of rare numbered wines that unite centuries of Burgundian family tradition with the graceful exploration of sophisticated terroir. Dedicated to capturing style within a bottle, JCB wines embody an uncompromising personality that transcends the traditional confines of wine and is audacious, unique and mysterious. The JCB Collection of wines is now available at exclusive JCB location in Yountville, St. Helena, the Russian River Valley and the Ritz-Carlton, San Francisco. For more information, please visit http://www.jcbcollection.com or contact Tamara Stanfill at (707) 963-6939 or tamara.stanfill@boisset.com.

About Graphene 3D
Graphene US is in the business of developing, manufacturing, and marketing proprietary polymer nanocomposite graphene-based materials for various types of 3D printing, including fused filament fabrication as well as the design, manufacture and marketing of three-dimensional printers and products for worldwide customers, including in the aerospace and automotive industries, manufacturers of medical prosthetics and the military. Graphene 3D currently has four US patent applications pending for its technology. For more information, please visit http://www.graphene3dlab.com or contact Kristie Galvani at (212) 843-9205 or KGalvani@rubensteinpr.com.

About Ideum
Ideum is an innovative design company based in Corrales, New Mexico. The firm focuses on creating the next generation of visitor experiences that blend both the physical and digital realms. Along with its Creative Services software group, Ideum designs and produces integrated and hardened large-scale multitouch tables and touch walls for museums, educational institutions, government agencies, and Fortune 500 companies. It has developed multitouch tables and screens since 2008 and they have been sold in 35 countries. For more information, please visit http://www.ideum.com or contact Esther Lombardi at
(505) 792-1110 ext.1.

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Esther Lombardi
Ideum
+1 505-715-3279
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Esther Lombardi
Ideum
5057921110 1
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Ideum
since: 12/2009
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