Converge helped us transition smoothly to Universal Analytics. They set up goals site wide and implemented them through Google Tag Manager using Auto-Event Tags. It’s such a relief to have accurate data,” said Barbara Emshwiller, Director of Web Communi
Cedar Rapids, IA (PRWEB) January 11, 2016
Converge Consulting will kick off 2016 with Google Analytics month to celebrate Google Analytics 10th Birthday. Converge plans to distribute free Google Analytics resources including an eBook, webinar and guest blog posts throughout the month of January. The company will also launch its first podcast, Coffee with Converge.
Over the past five years, Converge has partnered with colleges and universities across the United States to effectively implement Google Analytics through workshops and training. Converge has helped institutions like Texas A&M University, Temple University and the University of Notre Dame add Google Analytics to their websites by training employees on Universal Analytics, Google Tag Manager, attribution and goals and dashboards.
Gaining a better understanding of their website visitors has allowed many of these institutions to refine and amplify their web strategy.
“During the redesign of our flagship website, Converge helped us understand how users engage with our site using Google Tag Manager and Auto-Event Tagging,” said Mark Welch, Director of Information Technology for the University of Notre Dame Alumni Association. “In the past, our analysis was founded on basic questions such as ‘Which pages?’ and ‘How long?’ Now we have real visibility into visitor behavior and engagement.”
American University had a similar positive experience after deciding to implement Universal Analytics.
“Converge helped us transition smoothly to Universal Analytics,” said Barbara Emshwiller, Director of Web Communications and Strategy at American. “They set up goals site wide and implemented them through Google Tag Manager using Auto-Event Tags. It’s such a relief to have accurate data.”
With a growing reputation as a premier Google Analytics higher education consulting firm, the Converge team looks forward to sharing their Google Analytics expertise, not only in January, but throughout 2016 and beyond.
All free Google Analytics resources will be available on the Converge website.
Converge Consulting is a digital agency for higher education with offices in Cedar Rapids, Iowa, Denver, Colorado and Manhattan Beach, California. Converge uses what’s new and next in inbound marketing, website design, content strategy, search engine optimization, digital advertising and web analytics to positively impact student recruitment and alumni engagement for colleges and universities around the world.