Addiction is a major and serious problem in society, and it's not getting any better.
Toronto, Ontario (PRWEB) January 11, 2016
On Monday, January 11, 2016, the Canadian Centre for Addictions released a 30-second commercial as part of a seven-week television campaign, the company's first ever.
The campaign is targeted at both the Bell and Rogers networks and will run throughout Canada, with the commercial airing during popular television programs, including "Ellen DeGeneres," "Doctor Oz," "Anger Management," and "Mike and Molly." The advertisement will also appear on three of the most popular networks in Canada, including CP 24, Citi TV, and CTV. The commercial will be run roughly 250 times during the seven weeks, excluding separate one-minute and 30-second bonus spots featuring Lucy Zilio, the famous personality on Rogers TV.
The campaign was timed to coincide with the surge of substance abuse and dependence issues that often spike during and after the holiday season. This can be a result of the stresses that come along with Christmas, as well as the heavy drinking that often goes on during New Year's celebrations.
With rates of addiction in 2015 not exactly promising, and new drugs being steadily introduced to the public, the Canadian Centre for Addictions wants to to highlight the serious problems caused by addiction as the new year rolls in.
"Addiction is a major and serious problem in society, and it's not getting any better. The Canadian Centre for Addiction wants to give back and help. We want to highlight what addiction really looks like so we can help more people get the treatment they deserve," explained Darren Chilewitz, Business Development Specialist for the Canadian Centre for Addictions.
Chilewitz described the 30-second television spot as a "hard-hitting commercial," aimed at providing information to parents and spouses of loved ones struggling with substance abuse disorders. Close friends and family members frequently provide the initial push needed for individuals to seek treatment, as addicts themselves are often in denial. In addition to creating awareness, the commercial is designed to motivate a family member into a call to action pick up the phone and call for a free 20-minute admission assessment consultation.
The hope is that an individual with a loved one suffering from addiction will be motivated by the commercial to finally open up a dialogue and face the problem head on.
This campaign also kicks off an ambitious year of growth and progress for the Canadian Centre for Addictions.
Soon, the Centre plans to launch a virtual walkthrough tour that will allow people unable to physically visit the center to take a digital tour of the facilities and amenities the centre offers. Chilewitz believes the coming year will act as a springboard for the Canadian Centre for Addictions to not only offer more alcohol and drug rehab services, but also to raise awareness of how they can help those who so desperately need treatment.
About Canadian Centre for Addictions
The Canadian Center for Addictions offers evidence-based treatment in order to assess and treat their residents' addictions. Their three-step recovery system helps ensure that treatment is long-lasting and not just temporary. The Centre offers individual counselling, group counselling, outpatient treatment, family therapy, and more. To learn more, visit canadiancentreforaddictions.org.