PM360 Announces Winners of 2015 Pharma Choice Awards

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The Only Healthcare Creative Awards Voted on by the Industry

PM360, a leading health-marketing industry trade magazine, has announced the winners of their annual Pharma Choice Awards, which recognize the best healthcare creative campaigns and initiatives in 13 categories: Professional Campaign, Consumer and Professional Websites, Digital and Print Unbranded, Sales Aid, App, Print and Digital Self-Promotion, Video, DTC/DTP, Multichannel and Other. The 39 winners are featured in the January 2016 issue of PM360.

Since 2009, the PM360 Pharma Choice awards have recognized outstanding achievement and creativity in healthcare marketing. The awards are unique in that PM360 readers act as judges for the entries submitted by their peers. All submissions are placed online where readers vote for their favorites based on content, format, imagination, influence on the industry and overall quality. This year well over 6,000 votes were cast to decide the winners.

“These awards let the people who are responsible for breathing life into healthcare brands decide which of the year’s campaigns were truly the most creative,” says Anna Stashower, CEO and Publisher of PM360. “As always, the industry chose inspiring work that should give people something to strive for in the New Year—and perhaps even surpass.”

A Gold, Silver and Bronze award is given to the top three vote-getters in each of the 13 distinct categories. Additionally, overall top three vote-getters receive special recognition by appearing on the cover of the January 2016 issue. This year the top honors went to AbelsonTaylor’s “Amitiza Commercial” for Takeda Pharmaceuticals in the Video category, Artcraft Health’s “The Thrive App” Brought to by SAHM, sponsored by Pfizer and Unity in the App category, and MyPatientStory.com, LLC’s “Rare Patient News. Well Done” for Patient Worthy in the Consumer Website category.

This year’s PM360 Pharma Choice winners include:

Digital, App
GOLD: “The Thrive App” Brought to by SAHM, sponsored by Pfizer and Unity Consortium. Agency: Artcraft Health

Digital, App
SILVER: “The Topographical Model of Multiple Sclerosis” for Stephen C. Krieger, MD—Corinne Goldsmith Dickinson Center for MS, Mount Sinai. Agency: Harrison and Star

Digital, App
BRONZE: “Procrit Health View App” for Janssen. Agency: Sudler/ChemistryWPP/Rockfish

Digital, Consumer Website
GOLD: “Rare Patient News. Well Done™” for Patient Worthy™. Agency: MyPatientStory.com, LLC.

Digital, Consumer Website
SILVER: “LATUDA.com” for Sunovion Pharmaceuticals Inc. Agency: MRM//McCann

Digital, Consumer Website
BRONZE: “UltraShape Website” for Syneron. Agency: AbelsonTaylor

Digital, Professional Website
GOLD: “ASSUREpathways.com” for Otsuka America Pharmaceutical, Inc. (OAPI). Agency: MediMedia Managed Markets, an ICON plc company

Digital, Professional Website
SILVER: “REGRANEX Website” for Smith & Nephew. Agency: AbelsonTaylor

Digital, Professional Website
BRONZE: “HYQVIAhcp.com – Professional Launch Website” for Baxalta. Agency: Intouch Solutions

DIGITAL, SELF-PROMOTION
GOLD: “Skipta Brand Evolution.” Company: Skipta

Digital, Self-Promotion
SILVER: “Medical + Creative” Avant Healthcare Website. Agency: Avant Healthcare

Digital, Self-Promotion
BRONZE: “Infinitely In.” Agency: Guidemark Health

Digital, Unbranded
GOLD: “You Don’t Know Jack About MS®” Website for Teva Neuroscience. Agency: Intouch Solutions with Rx Mosaic

Digital, Unbranded
SILVER: “Gout is Serious Disease Education Website” for AstraZeneca. Agency: CDMiConnect

Digital, Unbranded
BRONZE: “Serotonin Factory” for Lexicon Pharmaceuticals, Inc. Agency: Harrison and Star

Digital, Video
GOLD: “Amitiza Commercial” for Takeda Pharmaceuticals. Agency: AbelsonTaylor

Digital, Video
SILVER: “GELShieldTM Testimonial Video” for Invictus Medical, Inc. Agency: GA Communication Group

Digital, Video
BRONZE: “Stop the Crazy Talk” for Franklin County Mental Health Association. Agency: GSW

Print, Dtc/Dtp
GOLD: “One” for Pfizer. Agency: Y&R New York

Print, Dtc/Dtp
SILVER: “Moment of Truth Print Ad” for Acorda Therapeutics. Agency: JUICE Pharma Worldwide

Print, Dtc/Dtp
BRONZE: “World Heart Day” for AstraZeneca. Agency: McCann Health Johannesburg

Print, Professional Campaign
GOLD: “Out of the Woods” for Otsuka/Lundbeck. Agency: Concentric Health Experience

Print, Professional Campaign
SILVER: “Captivate by NUPRO” for Dentsply. Agency: Dudnyk

Print, Professional Campaign
BRONZE: “JAKAVI Branded Campaign” for Novartis. Agency: Flashpoint Medica

Print, Sales Aid
GOLD: Bexsero “Something’s Missing” for Novartis Vaccines. Agency: The Bloc

Print, Sales Aid
SILVER: “Nascobal® Nutrition Direct™” for Par Pharmaceutical. Agency: Natrel

Print, Sales Aid
BRONZE: XOLAIR “RAM – Take A Stand” AA Visual Aid for Novartis. Agency: RevHealth, LLC

Print, Self-Promotion
GOLD: “Call for Good Creative.” Agency: Sentrix Health Communications

Print, Self-Promotion
SILVER: “Beautifully Disruptive.” Agency: PALIO

PRINT, SELF-PROMOTION
BRONZE: “Flashpoint Medica Self-promotion Ad.” Agency: Flashpoint Medica

Print, Unbranded
GOLD: “See the Signs of VOD” for Jazz Pharmaceuticals. Agency: Dudnyk

Print, Unbranded
SILVER: “The Role of PARP Trapping in BRCA+ Mutated Cancer” for BioMarin Pharmaceutical Inc. Agency: Giant Creative Strategy

Print, Unbranded
BRONZE: “Lifting the Burden” for Allergan Unbranded Chronic Migraine. Agency: Saatchi & Saatchi Wellness

Multichannel
GOLD: “AHA - Who Runs NYC?” for American Heart Association. Agency: Publicis Life Brands Medicus

Multichannel
SILVER: “Nexafed Consumer Multichannel Campaign” for Acura Pharmaceuticals. Agency: MicroMass Communications

Multichannel
BRONZE: “Panther Fusion” for Hologic. Agency: PALIO

Other (Social Media)
GOLD: “Diabetes Innovations Facebook Community” for Becton Dickinson. Agency: Brightworks

Other (Interactive)
SILVER: “STEPS Forward” for American Medical Association. Agency: Klick Health

Other (Pharmacy Campaign)
BRONZE: Levemir “Solutions at the Shelf” Program for Novo Nordisk. Agency: Rx EDGE Pharmacy Networks

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