CardFellow offers apples to apples comparisons to Square

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Credit card processing comparison marketplace CardFellow is pleased to announce a new pricing widget that compares popular flat-rate processor Square with other processing options.

CardFellow credit card processing marketplace
The fact is that Square's pricing isn't very competitive, it's just simple. People often mistake that simplicity with competitiveness."

CardFellow takes transparency and education in credit card processing one step further with the addition of a new comparison tool for popular payment solution Square. The payment processing company founded by Jack Dorsey has garnered attention as a simple flat-rate processing option for businesses, but the marketing spin has made it difficult to see that it may be more expensive when compared to a traditional processor. “The fact is that Square's pricing isn't very competitive, it's just simple,” says Ben Dwyer, founder and president of CardFellow. “People often mistake that simplicity with competitiveness, and it may cost them.” Dwyer explains that businesses that process $2,000 a month or more with an average sale greater than $10 will pay significantly more with Square than with a processor obtained through CardFellow.

CardFellow’s new Square pricing widget provides an apples-to-apples comparison of Square and other processors. The Square widget shows up automatically when businesses anonymously request quotes for processing through CardFellow. “The great thing about the CardFellow Square calculator is that it allows for a direct comparison,” says Dwyer. “It clearly shows people when Square’s pricing is more competitive, when it’s not, and even when Square’s flat rate pricing causes it to lose money.” Businesses can invite quotes from any processor they’d like to see how the numbers stack up with Square.

Business owners familiar with the frustrations of comparing processors to find the best deal will benefit from the addition of the instant calculations offered by CardFellow’s Square widget and the ease of reviewing quotes from multiple processors on one screen.

CardFellow, LLC has been helping businesses find the most competitive credit card processing solutions since 2006. The company’s online marketplace offers instant quotes from pre-screened credit card processors as well as personalized support to help businesses select the best option. The company also offers an extensive product directory with one-click options to add equipment to quotes, and a review system for consumers to read or post about experiences with processors or equipment. Merchants remain anonymous so they can review quotes without the pressure of sales calls. Based in Connecticut, CardFellow provides services to businesses throughout the United States.

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Ellen Cunningham
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