Centric Software Product Lifecycle Management Adopted by Truworths

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Leading fashion retailer becomes Centric Software’s second South African customer this year

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We chose Centric 8 because it was user friendly, easy to configure and we could simply make it work the way we want it to. We were impressed by Centric’s mobile applications, which work well with the core system.

Centric Software has acquired its second South African customer. Truworths, one of South Africa's leading fashion apparel retailers, with 747 stores in South Africa and eight other countries on the continent, has decided to adopt Centric 8 Product Lifecycle Management (PLM) software to support international growth and help structure its product development process.

Truworths is synonymous with fashion apparel retailing in South Africa, and offers internationally inspired clothing and footwear across a diversified portfolio of some of the country's most admired and recognized brands. Truworths also recently acquired Office Retail Group, a leading young fashion footwear retailer in the UK, Ireland and Germany. These brands are either internally developed or exclusive to the business and include Truworths, Truworths Man, Inwear, LTD, Uzzi and Identity, as well as the licenced brand Daniel Hechter.

In order to reinforce its competitive positioning and to continue to grow internationally, Truworths is focusing on delivering on-trend products and styles. As a consequence, the Truworths group has a wide portfolio of brands and styles and adopts a fast fashion business model for a large portion of its product ranges. A key goal is to reduce time to market.

“PLM soon appeared as an obvious solution to improve our ability to deal with an increasingly complex business,” explained a spokesperson for Truworths. “We began investigating PLM solutions and spent many hours in presentations and workshops with different PLM providers. We chose Centric 8 because it was user friendly, easy to configure and we could simply make it work the way we want it to.”

The Centric 8 PLM platform will be used across all of the group’s brands and all product types to help structure assortment planning and product development processes in order to support Truworths’ rapid expansion.

Truworths also aims to use Centric’s innovative technologies—particularly its integrated mobile applications. “We were impressed by Centric’s mobile applications, which work well with the core system,” the spokesperson said.

“We share Truworths’ passion for innovation and fashion,” says Chris Groves, President and CEO of Centric Software. “We are very proud to work with one of South Africa’s leading fashion retailers and bring our experience in fast fashion to help them in their strategy to achieve sustainable growth.”

Truworths (http://www.truworths.co.za)
Truworths International Ltd (the company) is an investment holding and management company listed on the JSE in South Africa and the Namibian Stock Exchange. Its principal trading entities, Truworths, Office Retail Group and Young Designers Emporium, are engaged either directly or through subsidiaries, agencies or franchises in the retailing of fashion clothing and footwear apparel and related merchandise. The company and its subsidiaries (the group) operate primarily in South Africa and the United Kingdom, and have an emerging presence in sub Saharan Africa countries and Germany.

Centric Software, Inc. (http://www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Cloud packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Media Contacts:
Centric Software
Americas: Mary Nowak, Talking Points Professionals, +1 970 416 8877, mnowak(at)talkingpointspro(dot)com
Europe: Maria teresa Rubino, Simply MOD, +39 389 457 3163, mariateresarubino(at)simplymod(dot)it
Asia: Emilie Gao, Centric Software, +86 186 1651 9769, egao(at)centricsoftware(dot)com

Truworths:
Michael Mark, Group CEO, +27 21 4607502, mmark(at)truworths(dot)co(dot)za

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Mary Nowak
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Mariateresa Rubino
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