Meat Institute Launches New MyMeatup.org

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North American Meat Institute Launches Mobile-friendly Site Engaging Millennial Consumers to Become Confident, Informed Consumers of Meat

MyMeatUp.org

The MeatUp site is the first-of-its-kind resource that will equip the new generation of young adults and families with the knowledge and skills to make meat and poultry part of a healthy, balanced diet.

The North American Meat Institute (NAMI) today unveiled a new, comprehensive website, http://www.MyMeatUp.org, aimed at expanding transparency and increasing easily accessible information about meat and poultry cuts, cooking, nutrition, production practices and recipes for the largest, fastest-growing consumer group: millennials. While the website’s user-friendly platform will appeal to consumers of all demographic groups, the content is tailored to assist millennials—typically defined as individuals ages 18-35—to become more informed, confident consumers of meat and poultry.

“The MeatUp site is the first-of-its-kind resource that will equip the new generation of young adults and families with the knowledge and skills to make meat and poultry part of a healthy, balanced diet,” said NAMI President and CEO Barry Carpenter. “The website appeals to consumers’ appetite for transparency, debunks common meat myths and provides useful food safety, preparation, cooking and recipe tips.”

Consumers can use the site’s unique ‘Cuts of Meat’ feature to learn more about the most common meat cuts available at retail, and ways to prepare and cook those cuts to ensure quality and meet taste preferences. The website offers additional consumer-focused tools, including an overview of the most popular meat cooking methods, a cold storage chart to gauge product freshness, a scale to help determine meat doneness and a glossary of essential meat terms.

The visual site presents information in an easily digestible list format with issue pages titled, Seven Nutrition Facts About Meat That Might Surprise You,” “Six Misconceptions About Antibiotics and Meat,” “Eleven Animal Welfare Guidelines, Strategies and Facts” and “Six Reasons Why Meat is ‘Greener’ Than You Think.” The site, which is mobile-friendly, also offers numerous tasty, nutritious and convenient recipe ideas for beef, pork, veal, lamb and turkey that busy consumers can access from their mobile device while shopping.

In the future, NAMI plans to enhance the accessibility of MyMeatUp.org’s content by creating a MeatUp mobile app, which will allow consumers to more easily use the information as a guide when shopping for, and cooking, meat and poultry products.

“This site aptly combines content on pertinent industry issues with user-friendly, consumer-oriented information that will interest both meat novices and experts alike,” Carpenter said.

ABOUT NAMI
The North American Meat Institute (NAMI) is the leading voice for the meat and poultry industry. Formed from the 2015 merger of the American Meat Institute (AMI) and North American Meat Association (NAMA), the Institute has a rich, century-long history and provides essential member services including legislative, regulatory, scientific, international and public affairs representation. NAMI’s mission is to shape a public policy environment in which the meat and poultry industry can produce wholesome products safely, efficiently and profitably. Together, the Institute’s members produce the vast majority of U.S. beef, pork, lamb and poultry and the equipment, ingredients and services needed for the highest quality products.

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Eric Mittenthal
@MeatInstitute
since: 04/2009
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