New York, NY (PRWEB) January 13, 2016
At the 8th annual Mobile Excellence Awards, Life in Mobile wins Best Entertainment Related Marketing Campaign for their consumer engagement concept in Heineken’s program, Champion the Match 2015. The awards honor innovators and leaders in mobile technology, entertainment, and lifestyle.
The Mobile Excellence Awards organization is recognized as the most influential awards show in the mobile industry. Winners for 2015 were announced at the Consumer Electronics Show on January 7, 2016. The Best Entertainment Related Marketing Campaign category selects the mobile marketing campaign that makes the best use of viral marketing to enhance a brand’s consumer awareness.
“We are incredibly honored to receive this award for our engagement strategy,” said John Lim, CEO and co-founder of Life in Mobile, “In a time when consumers are faced with a ton of advertising and noise, Heineken provided us with a great challenge to enhance consumer engagement in an already successful program. By allowing us to take on this challenge, we were able to double the number participants compared to the prior year.”
Life in Mobile’s teams analyzed previous years’ campaigns and results, and developed a strong concept to increase brand awareness and the association between Heineken and soccer. This consumer engagement program proved that a simple SMS entry, followed by a gamified experience, can be the most effective way to increase participation and prolong engagement.
To see the full list of winners, please visit http://www.mobilexawards.com.
About Life in Mobile
Life in Mobile consists of engagement specialists who focus on reaching the human behind the device. The company’s solutions - linknexus™, WinLocal™ and Intelligent Ad Platform (IAP) - are built from the ground up and are designed to help clients engage with their consumers in a way they want to be engaged, anywhere they are. Clients include Heineken USA, EXIT Realty, Geometry Global, NBCUniversal, and other brands. Life in Mobile is headquartered in Stamford, CT with offices in New York City and Katowice, Poland. To learn more, visit http://www.lifeinmobile.com.
About Mobile Excellence Awards
The Mobile Excellence Award organization is one of the most coveted and prestigious events in the mobile industry. Coined as the “Oscars” of Mobile, the MEA organization recognizes and honors leaders and innovation in mobile entertainment and technology across the globe. The MEAs produce various high level and high profile events for visionaries and leaders by offering knowledge exchange, peer networking, market intelligence and recognition through various programs throughout the year. In addition, MEAs’ holds the most prestigious annual awards event in the industry, honoring excellence in all segments of the mobile ecosystem. For more information, please visit http://www.mobileXawards.com.