BuzzBoard's Mobile Readiness Index (MRI) Reveals Millions of US SMBs Failing to Keep Pace with Digital Savvy Consumers

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BuzzBoard announces the addition of a new white paper that outlines the challenges and opportunities facing SMBs today

It’s amazing to see how few small businesses are prepared for today’s mobile-first consumer. The BuzzBoard index is a comprehensive barometer of local 'mobile readiness' and stands as a call to action for communities across the US.

In the face of overwhelming evidence that consumer digital savviness continues to accelerate, the latest BuzzBoard data indicates that millions of small businesses are stuck delivering their customers and prospects a web 1.0 experience. Almost half of all small businesses - 47.3% - are not yet offering their customers or prospects a web experience that transcends the mobile device revolution.

The implications for small businesses - their customers and the communities they operate in - are significant. Customers and prospects are using their mobile devices more and more to find, discover and purchase goods and services. The shopping experiences that the world’s largest eCommerce companies offer, e.g. Amazon, are defining the new standards that consumers expect. Unfortunately, small businesses who today only deliver a web 1.0 experience, will continue to fall behind and lose market share. And, as a consequence, the thousands of communities that these small businesses operate in risk seeing their tax base decline, their employment rolls shrink and their main streets empty while the community fabric frays.

BuzzBoard’s Mobile Readiness Index (MRI) is a dynamic platform that analyzes the mobile readiness of 314 US cities and measures the readiness of local city businesses in attracting mobile-savvy consumers. The BuzzBoard MRI is readily available to businesses, civic and community leaders, and interested parties at Simply type one of 314 US cities and see the results.

Neal Polachek, BuzzBoard Board Advisor and long time industry expert said “The BuzzBoard team began assembling the necessary data well in advance of Google’s shift to a mobile centric search algorithm, anticipating the market situation months ahead of the market. By offering the BuzzBoard MRI for free, the team is hoping to spur web 2.0 and 3.0 development for the millions of small businesses that are clearly missing out today.”

"It’s amazing to see how few small businesses are prepared for today’s mobile-first consumer," said Greg Sterling, Local search expert and VP of Strategic Insights for the Local Search Association. "The BuzzBoard index is a comprehensive barometer of local 'mobile readiness' and stands as a call to action for communities across the US." Sterling recently authored a report – MOBILE: READY – OR NOT? Why Small Business Must Adapt Now To The Mobile-First Consumer Marketplace – that outlines the substantive challenges and opportunities facing small businesses, community leaders and those operating in the local search and media ecosystem.

Some key findings include:

  •     The top 3 mobile ready cities include Frisco, TX, St. Petersburg, FL, and St. Louis, MO.
  •     The potential revenue opportunity for digital media and mobile solution providers in the U.S. is significantly high. New York City presents the biggest opportunity of nearly $475 Million.

About BuzzBoard:
BuzzBoard is a sales and marketing transformation solution for media companies. BuzzBoard helps traditional media companies transform their business into digital media companies. BuzzBoard equips them with an automated solution and expert guidance to sell, market, and deliver digital products and services more effectively.

Unlike a collection of unconnected point tools, BuzzBoard provides a comprehensive solution, including easy-to-use software, access to detailed, accurate information on millions of target customers, expert guidance and knowledge of best practices, training and support from professionals with industry knowledge, and built-in intelligence on effective marketing and sales methodologies.


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Neal Polachek
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