Sunrise, FL (PRWEB) January 13, 2016
As an investor, Jeff Eichel repeatedly witnessed CEOs and founders light up with interest during the standard “customer logo” slide of any pitch presentation.
“When I was looking at investing in companies, I looked at their customers and testimonials and I always thought it’d be nice to have one place to go,” said Eichel, founder and CEO of IR Solutions investment information services and an active enterprise software investor having invested in over 25 software companies in the past 5 years.
This was the inspiration behind the recently launched business software customer reference and reviews directory FeaturedCustomers.com
FeaturedCustomers.com launched as the biggest reference platform for customer testimonials, case studies, videos, and software reviews in the business software space, with more than 63,000 software reviews from over 1,300 business software providers.
Companies of all sizes have increasingly more software options and less time to make decisions. Hearing from the proverbial horse’s mouth by reading the user experiences of companies similar to yours saves you time and money as you find the right software for your team.
Software providers have the same struggles as their potential clients — there is a cacophony of competitor information being thrown at prospective customers. By being featured on a prominent directory like Featured Customers, software providers are able to reach customers at a key time in the decision-making cycle, right at the moment they are considering the opinions of other users. There’s no doubt that app reviews drive purchasing power, with anywhere from 50 to 88 percent of customers considering user reviews and testimonials before making the decision to buy.
Right now, Eichel and the team at Featured Customers simply wants to focus on attracting potential business software customers to the website in a hope that they can benefit from the experience of thousands of other users. Featured Customers is completely free to those researching the right software for them including a toll-free advice hotline 1-888-SOFTWARE.
The next step for Featured Customers is allowing visitors to the directory to connect directly with current software users to learn firsthand how solutions are used, without the influence of the business software and SaaS (Software as a Service) providers. The new software directory will also be working to catalogue software providers in a way that creates a more personalized search experience.
All the while, Featured Customers will continue to enhance its software directory experience by constantly adding new business software providers and more verified reviews, testimonials, case studies, and videos as well as offering more and more advice along the way.
For unique quotes and interviews or more information,