Winston-Salem, NC (PRWEB) January 12, 2016
January 12, 2016 - Inmar will present its annual Promotion Industry Analysis on January 28, and again on February 2. The two webinars, examining promotion industry activity and shopper behavior in 2015, both begin at 2:00 p.m. Eastern Time and those wishing to attend either of the presentations can register here.
In addition to providing key metrics for coupons (such as distribution, redemption and method-specific activity) the hour-long program will present Inmar-captured data on promotion-related shopper behavior. Attendees will gain insight into what is driving promotional decision-making, the influence of current strategies on shoppers and future implications for brands, retailers and shoppers.
Inmar has been in the promotions industry for more than 35 years and currently processes and analyzes more than 2.3 billion coupons and related campaigns annually -- making it an expert in planning, executing, optimizing and measuring promotions. Recognized as a source for industry thought leadership and innovation, Inmar monitors coupon activity and studies shopper behavior throughout North America to inform regular reporting on the promotions industry, the marketplace and shoppers.
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ABOUT INMAR
Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.
For more information about Inmar’s products and services, please call 866.440.6917 or visit http://www.inmar.com.