New AMERIPEN Brochure Highlights the Value, Sustainability and Functional Benefits of Personal Care Packaging

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AMERIPEN’s new brochure, entitled Personal Care Packaging: Safety, Convenience & Sustainability, explores the benefits of the packaging used to protect personal care and beauty products, and the materials used in the production of these containers.

Personal Care Packaging

Personal care packaging keeps products fresh and safe, makes them easy to use, and educates consumers about how to get the most satisfaction from their purchases.

Shampoo & Conditioner. Cosmetics. Toothpaste, Soap & Body Wash. Americans spend $50 billion annually for beauty & personal care products. People invest a lot in them because they expect a lot from them.

AMERIPEN’s new brochure, entitled Personal Care Packaging: Safety, Convenience & Sustainability, explores the benefits of the packaging used to protect personal care and beauty products, and the materials used in the production of these containers.

According to Jeff Wooster, President of AMERIPEN, “Personal care packaging keeps products fresh and safe, makes them easy to use, and educates consumers about how to get the most satisfaction from their purchases. Packaging thus plays an important role in guaranteeing that consumers get full value for their personal care investments.”

Not only does the brochure explain these benefits in easy-to-understand detail, it also helps consumers make sustainable decisions about packaging once it has fulfilled its product delivery functions. The recommendations include guidance about recycling, buying the right size for the right occasion, and purchasing refillable systems for items like liquid soap, shampoo, and conditioner.

The brochure is available at http://www.ameripen.org/files/Personal_Care_Brochure.pdf.

About AMERIPEN
AMERIPEN advocates for packaging policy advancement in North America and focuses on measures that are environmentally and economically sound, as well as socially responsible. The organization, with a science-based, material-neutral approach, encourages informed decision-making on packaging and the environment by policy makers and thought leaders. AMERIPEN welcomes companies that support the philosophy of a collaborative trade and industry organization, active and cooperative issue resolution, and material and packaging system neutrality. More information is available at http://www.AMERIPEN.org.

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