MEDIA ALERT and PHOTO OPP: National Nonprofits BeachGlow and Little Kids Rock Team Up to Donate and Hand-Deliver Brand-New Musical Instruments to Philadelphia School

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BeachGlow founder Dane Kunkel prepares for this summer’s annual music festival at the Shore, which will once again raise funds to help Little Kids Rock expand music education in Philadelphia-area public schools, including Franklin Learning Center, where the donated instruments are one component of a new music program.

School children enjoying guitars donated by Little Kids Rock. Thursday's press conference in Philadelphia will provide an opportunity to meet with executives from BeachGlow and Little Kids Rock.

On Thursday morning at 10 o’clock, BeachGlow: Concerts for Charity and Little Kids Rock will hand-deliver brand-new musical instruments to Franklin Learning Center, which is among the first of several need-based Philadelphia public schools to receive a unique and comprehensive new music program as they face challenges amidst diminishing budgets. The donation comes from Little Kids Rock, a national nonprofit organization serving more than 215,000 children with music education, and made possible by funds raised by BeachGlow, a national nonprofit organization focused on raising awareness and funds for youth-related causes through music festivals. Representatives from both organizations will present the instruments to the students and teacher in the high school classroom, where BeachGlow’s 20-year-old founder and CEO Dane Kunkel will speak to the students about how he pursued his mission to educate a new generation of charitable giving by forming his company as a high school student, himself.

Kunkel and members of the BeachGlow team will join Little Kids Rock in augmenting the Modern Band music program at Franklin Learning Center by delivering an electronic drum kit, two Epiphone Les Paul electric guitars, three acoustic guitars, 10 music stands, two wireless microphones and four microphone stands to add to the 15 keyboards, one bass guitar and amp and other accompanying resources previously donated by Little Kids Rock.

Each year BeachGlow, the all-volunteer and only nonprofit dance music concert producer in the nation, selects a worthy charity to be the beneficiary at its annual beach music festival, which raises tens of thousands of dollars. Past beneficiaries include Harmony Ministries in Haiti, the Breast Cancer Research Foundation, and the American Red Cross. The beneficiary of 2015 and 2016 is Little Kids Rock.

BeachGlow’s 2015 summer music festival in Atlantic City was cut short due to dangerous weather, but Kunkel remains dedicated to helping Little Kids Rock, which uses the funds raised to donate instruments, popular music curriculum, and training to public school teachers in the area. Last year’s festival resulted in new music programs for two Atlantic City public schools and eight Philadelphia public schools.

“I am so excited to extend and expand our positive impact on kids’ lives through music,” says Kunkel. “Our mission at BeachGlow is to use the power of music to raise awareness among young people about important social issues and causes and to raise funds for charities that directly affect youth. Little Kids Rock’s mission is to make sure all kids have this powerful medium – music -- available to them in school.”

Kunkel, his family, and staff – whom are all volunteer – will feature Little Kids Rock in its year-long promotions, and at the beach-based summer music festival. Through this partnership, BeachGlow will help Little Kids Rock unlock kids’ inner music-makers and inspire them to live rich, purposeful lives.

“We are so grateful to be the charity beneficiary of BeachGlow: Concerts for Charity once again,” says Little Kids Rock founder and CEO, David Wish. “It will be a very special moment when Dane gets to literally deliver the gift of music to Philadelphia public school students that could really use the support!”

WHERE: Franklin Learning Center, 616 N. 15th St, Philadelphia, PA 19130

WHEN: Thursday, January 14, 10:00 – 10:30am

About BeachGlow: Concerts for Charity, Inc.
BeachGlow: Concerts for Charity, Inc. is a national nonprofit, all-volunteer organization that gives 100 percent of its proceeds to charity. The company was founded in 2011 by Dane Kunkel, who was 16 at the time. BeachGlow was incorporated in 2012, trademarked in 2013, and received 501(c)(3) status in 2014. Today, Kunkel heads up a board of directors, a growing staff, and many festival volunteers who make it possible to raise money and awareness for worthy causes. For more information, please visit

About Little Kids Rock
Little Kids Rock is a national nonprofit that is dedicated to unlocking children’s inner music makers by revitalizing music education in public schools. The organization partners with school districts to train public school teachers to run its innovative Modern Band curriculum and donates all of the accompanying instruments and resources necessary to teach popular music in a way that empowers students to experience instant achievement. Little Kids Rock started as a schoolteacher’s vision to give his students access to music education while diminishing budgets for the arts made that more and more difficult to do. What began as a single after-school guitar class has since exploded into a national movement that is bringing free, weekly music lessons to more than 200,000 public school children due to the efforts of more than 1,500 teachers in 29 cities nationwide. To date, Little Kids Rock has served over 400,000 students.

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Heather Luchak Kunkel
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