New WordStream Product Makes It Easy to Succeed with Facebook Advertising

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WordStream Social Ads eliminates the complexities of social advertising for busy marketers

WordStream Inc., a provider of online advertising software and services, today announced a new standalone product that makes Facebook advertising more effective, more cost-efficient, and less complicated for businesses of all types and sizes, especially those with limited time, budgets, marketing resources, or depth of knowledge in social advertising.

With Facebook reporting 1.55 billion monthly active users and 2.5 million active advertisers on the platform, the enormous reach and value of social advertising is evident, yet many small businesses struggle with the complex nature of the platform. WordStream’s new social software, WordStream Social Ads, was created to take the guesswork out of social advertising, making it easier and more effective for all users regardless of budget or expertise.

Key benefits of the new offering include:

  •     Smart Audience Targeting – Get help finding and reaching your best possible prospects with “lookalike” audiences and Facebook remarketing
  •     20-Minute Work Week Alerts – Get customized recommendations for social campaign optimizations
  •     Landing Pages & Leads – Easily create mobile-friendly landing pages, track conversions and more
  •     Social Ads Reporting – Includes at-a-glance Facebook Ads campaign dashboard
  •     Fast, Easy Set-Up – Includes live help and complementary on-boarding

“Paid social is almost a requirement today if you want reach, because most organic business posts just aren’t seen,” said Larry Kim, cofounder and Chief Technology Officer of WordStream. “Businesses definitely understand the power and reach of social advertising, but are overwhelmed by its complexity. It’s no secret that smaller businesses in particular are underserved by the social platforms. Our mission is to create a level playing field so that all businesses can compete more effectively.”

Originally launched as a fully integrated component of WordStream Advisor, the company’s flagship pay-per-click (PPC) software, the new social advertising offering has a lower price point and no long-term contracts, making it simple and inexpensive to get started with social advertising, even for companies that aren’t using paid search as a marketing channel.

“I knew my client’s business would benefit from social advertising, but I struggled with Facebook’s complicated interface,” said Kathleen McCaffrey, founder of agency PPC Optimizer 4 U. “Aside from boosting a post, I wasn’t entirely sure how to navigate or identify new and different advertising opportunities. WordStream’s social offering has greatly simplified this process, enabling me to be more proactive with paid social, from creating ads to finding the most relevant audience to fine-tuning my campaigns. I’ve been able to expand the target audience for my client and increase their sales from Facebook without sacrificing other online marketing tactics that help them grow their business.”

For more information, check out this video:

About WordStream

WordStream Inc. provides software and services that help marketers get the maximum results from their online marketing efforts. WordStream's easy-to-use software allows for more effective paid search and social campaigns with the 20-Minute Work Week, a customized workflow that guides marketers through steps that can greatly improve their AdWords, Bing, Yahoo, and Facebook campaigns, plus tools for call tracking, keyword optimization, and more. WordStream also offers an award-winning free PPC tool, the AdWords Performance Grader, which evaluates users' Google AdWords accounts and provides valuable tips for improvement. WordStream is a Google Premier Partner.

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Jill Rosenthal
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