VisiStat, Inc. Announces 50% Increase in IP-to-Company Identification with Release of TWIN Caching™ 2.0 to KickFire™ B2B Firmographic API

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VisiStat releases TWIN Caching 2.0 technology that goes beyond traditional IP association to provide advanced IP-to-company resolution.

Some of the recent growth in KickFire is fueled by the increasing demand we’re seeing in account-based marketing.

VisiStat, Inc., a cloud-based B2B sales automation company, today announces the release of TWIN Caching 2.0 to its latest product, KickFire API. TWIN Caching, which stands for, Translating the WAN IP Network, is a proprietary technology that goes beyond traditional IP association. With a unique ability to uncover last-mile connectivity ownership, TWIN Caching provides advanced IP-to-company resolution. The enhanced features of TWIN Caching 2.0 include faster resolution and an increase in IP address identification by nearly 50%. KickFire combines TWIN Caching and B2B firmographic data to provide business intelligence for a wide range of applications, such as account-based marketing, content personalization, B2B ad targeting, and more.

KickFire provides the most accurate firmographic data and IP resolution in the industry. This data is critical to the success of Intent, Predictive and Account-based Marketing programs. “When looking to leverage IP intelligence, it's important to have the highest quality IP network data source available. TWIN Caching 2.0 uses proprietary algorithms to systematically cache and analyze nearly four billion global IP addresses,” said VisiStat CEO, Stephen Oachs. “Some of the recent growth in KickFire is fueled by the increasing demand we’re seeing in account-based marketing.”

KickFire enables companies to serve specific messaging and content to the right audience at the right time using B2B firmographic data. With its RESTful API builder and JSON schema, KickFire makes it simple to query by IP, domain, or company.

The KickFire API allows companies to:

  • Deliver targeted B2B ads
  • Dynamically display targeted content
  • Personalize website content based on company, industry, revenue, geolocation, and more
  • Append and enhance CRM data
  • Verify and append form submissions
  • Power B2B applications and mobile apps

KickFire is also available as a sales prospecting Chrome browser extension that delivers actionable information about a company and pushes key organizational contacts directly to a variety of CRM platforms – all without having to leave the website.

For more information about KickFire, or to sign up for a free trial, please visit http://www.kickfire.com.

About VisiStat, Inc.

VisiStat, Inc. is the leader in cloud-based B2B sales automation. VisiStat® enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. The VisiStat solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes nearly four billion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. VisiStat’s complete suite of tools provides a single source of presentation-ready information for businesses to maximize return on investment from their web presence. A privately held company founded in 2005, VisiStat, Inc., is based in San Jose, CA.

To learn more about KickFire, or sign up for a no-obligation free trial, visit http://www.kickfire.com, call 408-493-0456 or email sales(at)kickfire(dot)com.

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Angela Hawker
VisiStat, Inc.
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