The move to offer our growing number of customers and clients targeted marketing services was very natural to the type of work we have been providing to life science companies over the years.
Cranbury, NJ (PRWEB) January 14, 2016
The Lynx Group, one of the fastest growing medical communications and education companies, is pleased to announce the launch of its newest division, STRATEGIX. The launch of the new agency division is the result of The Lynx Group’s rapid business expansion over the past several years and expected continued growth into 2016 and beyond.
Strategix is a full-service consulting and communications agency. Led by an engaged senior management team, Strategix will establish collaborative partnerships to foster innovation, marketing development, and tactical implementation while maintaining focused, individualized attention to detail, all with the backing of the substantial infrastructure and shared professional resources of The Lynx Group.
“The opportunity to create custom solutions for life science companies is what keeps me driven, and to be able to provide these services within the confines of a growing company is optimal to providing exceptional, high-quality results for our growing list of clients,” said Abigail Adair, the division’s newly named President. Abigail’s background in agency and client management will provide strong leadership for the company. She is an industry executive bringing more than 15 years of experience, and in-depth knowledge of a wide range of therapeutic areas and industry standards.
The Lynx Group’s CEO, Brian Tyburski, said the new division comes as part of the company’s planned expansion. “The move to offer our growing number of customers and clients targeted marketing services was very natural to the type of work we have been providing to life science companies over the years. The delivery of healthcare has undergone a transformation, and life science companies are demanding innovative ideas with in-depth knowledge of new decision makers. Abigail and her whole team at Strategix will be able to partner with them as they journey through this continued transformation and help foster exceptional business growth for their respective brands.”
Strategix draws upon the strong stakeholder relationships established by The Lynx Group’s portfolio of companies ensuring their clients’ needs are being met at all phases of a product’s lifecycle. By helping clients strengthen relationships with healthcare providers, Strategix can improve access and facilitate meaningful dialogue, leveraging an established scientific platform of excellence in pharma and biotech. Their network of industry insiders and key thought leaders across multiple therapeutic fields allows an unprecedented level of access to the expertise that matters most.
About The Lynx Group
The Lynx Group is a rapidly growing global strategic alliance of medical communications and education companies. Through its unique business model, The Lynx Group strives to provide pivotal and contemporary information and education for all stakeholders in healthcare.
The Lynx Group is the official association management and marketing company of the Academy of Oncology Nurse & Patient Navigators, Association for Value-Based Cancer Care, Association for Oncology Practice Management, and the National Association of Specialty Pharmacy. For more information visit http://www.the-lynx-group.com.