Hudl and Nelnet Form Joint Video Analysis Venture

Share Article

Hudl and Nelnet (NYSE: NNI) announced today a joint venture to own, lead and expand the video analysis company Studiocode Group.

Hudl and Nelnet (NYSE: NNI) announced today a joint venture to own, lead and expand the video analysis company Studiocode Group. Formed in 2003 by Sportstec (the performance analysis company recently acquired by Hudl), Studiocode now helps more than 300 medical, educational, and research institutions in more than 30 countries collect and analyze data, and conduct training simulations.

With Studiocode, videos can be tagged and indexed, allowing users to identify trends and areas for improvement with tools similar to Hudl’s current offering for sports teams.

“We’ve always kept an eye on opportunities for video analysis in other industries,” said David Graff, Hudl CEO. “This joint venture allows us to explore those opportunities, while still keeping our core focus on sports. Given Nelnet’s experience in education, and its reputation for quality service, it was our first choice for a partner.”

As part of the effort to expand and quickly provide new updates to its users, Studiocode is adding to its team, now based in Lincoln, Nebraska at the Fuse co-working space, and are actively recruiting a quality assurance specialist.

“We see the enormous potential of video in education, one of our core markets,” said Bob Beiersdorf, Executive Director of Business Development at Nelnet. “Investing in technology companies that move the education space forward is a Nelnet focus, and Studiocode is making tremendous strides in that arena. We are enthusiastic about the possibilities that will emerge from this partnership.”

Nelnet is a leader in education software and services, and brings tremendous customer service capabilities to the joint venture.

“We know this new dedicated partnership means great things for our existing and future clients—the future is very bright,” said Joe Salem, Vice President of Sales and Marketing at Studiocode. “It gives us the opportunity to accelerate progress toward and an even better video product with the commitment of two innovative organizations like Hudl and Nelnet.”

With extensive plans to drive information across new and familiar industries, Studiocode looks forward to a successful 2016. Visit for more information and updates along the way.

About Studiocode Group

Studiocode Group is devoted to providing solutions to further education and research via Studiocode, their video-coding software that allows researchers to code, examine and track video. Studiocode can be beneficial in any situation where video can be used to further potential and education via video. More information about Studiocode can be found at

About Hudl

Hudl is a leading software company changing the way coaches and athletes train to stay ahead of the competition, offering video distribution, play diagrams, individual analysis and more, securely available online. More than 3.5 million users from 100,000 teams, spanning the smallest youth programs to high schools, elite colleges and professional teams, rely on Hudl’s software to provide the insights they need to succeed. To learn more, visit

About Nelnet

Headquartered in Lincoln, Nebraska, Nelnet (NYSE: NNI) provides innovative educational services in loan servicing, payment processing, education planning, and asset management. These products and services help students and families plan, prepare, and pay for their education while making the administrative and financial processes more efficient for schools and financial organizations. For more information, visit

(code #: nnig)

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ben Kiser
+1 (402) 458-3024
Email >

Alli Pane
(402) 817-0060
Email >