Lisa's sales and marketing experience were critical during the Network's recent repositioning.
Chicago, IL (PRWEB) January 13, 2016
The Network of Executive Women, the largest women's leadership organization serving the retail and consumer goods industry, has named a new vice chair, the group announced. Lisa Walsh, senior vice president of sales and marketing for the Frito-Lay North America division of PepsiCo Inc., is a long-time NEW Board member, previously served on the organization’s executive committee as chair for marketing and communications.
As vice chair, Walsh will focus on the Network's long-term strategy, serve as a resource for NEW Board members and committee chairs, and support the Network's mission to advance women’s leadership, build business and transform the industry’s workplace.
"Lisa's sales and marketing experience were critical last year during the Network's repositioning and the launch of our It's Time Movement," said NEW President and CEO Joan Toth. "Her strategic skills will be a valuable asset as NEW continues to grow its influence in the industry. Lisa is all about creating results, and NEW will continue to benefit from her passion and untiring efforts to educate the industry about the business benefits of women's leadership."
Senior PepsiCo leader
At PepsiCo Inc., Walsh is responsible for the integration of Frito-Lay sales and marketing plans and elevating the capabilities and effectiveness of the Customer Management organization. She represents the sales function across various Frito-Lay governance boards and engages with key retail customers to drive mutually winning plans.
Walsh most recently served as senior vice president, PepsiCo Sales, with responsibility for leading a "One PepsiCo” agenda across the sales organization, managing multiple PepsiCo customer teams and developing strategies for new businesses such as eCommerce. While in this role, Lisa advanced PepsiCo’s strategic partnership with retailers while ensuring that mutual growth and revenue objectives were achieved.
Prior to joining PepsiCo in June 1999, Walsh held strategy, sales and category management roles at Reckitt Benckiser, where she was responsible for helping to launch the category management function and developing strategic plans with national customers. Walsh was previously employed at Nielsen and IRI.
ABOUT THE NETWORK
The Network of Executive Women, Retail, Consumer Goods and Services, is the largest women's leadership organization serving the industry. It represents nearly 10,000 members from 750 companies, 100 corporate partners and 20 regions in the U.S. and Canada. For more information on its events, learning programs, research and best practices, visit http://www.newonline.org.